How Weekdone Launched a Spinoff Product From a Successful Segmentation Experiment

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Meet Jason Dydynski, Head of Marketing at Weekdone, a toolset for leaders to better guide their team as a whole.

In this episode, you'll learn exactly how Jason started a segmentation experiment to give more promising leads to the sales team, and ended up with an entirely new product for all those not converting on the first. You'll also hear about the challenges of leading new team members when you have tribal and historic knowledge of your company. Enjoy!
Notes

- 02:35 A Toolset for Leaders To Better Guide Their Team As a Whole

- 03:00 The Signs That Showed the Need To Segment Better Incoming Leads

- 05:10 Starting the Audience Segmentation Experiment

- 09:35 Dealing With False Segmentation

- 11:15 Setting Email Funnels for Segmentation

- 13:30 Serving the People in Between the Two Product Funnels

- 15:20 Running Experiments When You Have a Small Team

- 17:15 Next: Finding More Product-Market Fit

- 18:35 The Results So Far and What Comes Next

- 20:50 Team Leadership: Passing on Tribal and Historical Knowledge Without Micromanaging

- 23:30 Lightning Questions

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