How Qwilr Leveraged Research-Based Content for Lead Gen and Sales Enablement

SaaS Breakthrough

محتوای ارائه شده توسط Demio and Ashley Levesque. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Demio and Ashley Levesque یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

4y ago 30:19

MP3•خانه قسمت

بایگانی مجموعه ها ("فیدهای غیر فعال" status)

When? This feed was archived on April 23, 2023 08:07 (2+ y ago). Last successful fetch was on June 30, 2022 17:45 (3+ y ago)

Why? فیدهای غیر فعال status. سرورهای ما، برای یک دوره پایدار، قادر به بازیابی یک فید پادکست معتبر نبوده اند.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Meet Christopher Schreiber, Head of Marketing at Qwilr, a software that creates visually engaging sales proposals that stand out and win more business. He's a marketing executive with 15 years of experience in leadership roles at high-growth tech companies.

In this episode, you'll learn how Christopher crafted research-based content by running a survey of 100+ software buyers; what it takes to produce real insights that have lasting power for marketing and sales; and finally, what's changing in the SaaS buying process. Enjoy!
Notes:

02:15 Creating Visually Engaging Sales Proposals that Stand Out and Win More Business

03:30 Deciding To Run a Survey of 100+ Software Buyers

05:45 Using the Survey's Results for Marketing and Sales Enablement

06:55 The Full Process of Executing a Survey

08:55 Results: New Benchmarks and Surprising Insights

10:40 Buyer Enablement: Merging of Self-Serve and Sales-Led Processes

12:25 Sharing the Results and Showcasing the Product Simultaneously

16:00 How To Produce Real Insights Successfully vs. Commoditized Data

20:10 Survey Validation: The Opportunity and the Process

22:55 Leadership: Finding the Right Balance Between Rigor and Speed

24:15 Lightning Questions

175 قسمت