152. Bob Burg - Go-Giver

R.O.G. Return on Generosity

“Law number five is the law of receptivity. This says the key to effective giving is to stay open to receiving. And this means nothing more than understanding that, yeah, you breathe out. Okay, you also have to breathe in. It's not one or the other. It's both. Breathe out carbon dioxide, breathe in oxygen, breathe out, which is giving, breathe in, which is receiving.”

For over 30 years Bob Burg has been successfully showing entrepreneurs, leaders, and sales professionals how to communicate their value and accelerate their business growth.

Although for years he was best known for his sales classic, Endless Referrals, it’s his business parable, The Go-Giver, coauthored with John David Mann that has created a worldwide movement.

While part of a four-book series, The Go-Giver itself has sold more than one million copies and been translated into 30 languages. It was rated #10 on Inc. Magazine’s list of The Most Motivational Books Ever Written, and was on HubSpot’s 20 Most Highly Rated Sales Books of All Time.

Bob is founder of The Go-Giver Success Alliance, an online Mentorship Community for successful entrepreneurs, leaders, and sales professionals, and he publishes the very popular Daily Impact email.

He is an advocate, supporter, and defender of the Free Enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve.

He is also an unapologetic animal fanatic and served on the Board of Directors of Furry Friends Adoption & Clinic in his town of Jupiter, Florida.

R.O.G. Takeaway Tips:

• Constantly discover what another person would find valuable about being in relationship with you.
• Ask questions and listen.
• Ask yourself, How can I be a value to this person in a way that they see it as being a value?
• The Five Laws of Stratospheric Success:

  • The Law of Value – Your true worth is determined by how much more you give in value than take in payment.

  • The Law of Compensation – Your income is determined by how many people you serve and how well you serve them.

  • The Law of Influence – Your influence is determined by how abundantly you place other people’s interests first.

  • The Law of Authenticity – The most valuable gift you have to offer is yourself.

  • The Law of Receptivity – The key to effective giving is to stay open to receiving

Resources:

• Burg.com
• Books https://burg.com/books/
• Go-Giver Success Alliance https://gogiversuccessalliance.com/

Where to find R.O.G. Podcast:

R.O.G on YouTube

R.O.G on Apple Podcasts

R.O.G on Spotify

How diverse is your network?
N.D.I. Network Diversity Index

What is your Generosity Style?
Generosity Quiz

Credits:

Bob Burg, Sheep Jam Productions, Host Shannon Cassidy, Bridge Between, Inc.

Coming Next: Please join us next week, Episode 153, with Lori LeBas.
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