The Marketing for Realignment and Gating over a Cocktail Episode

Rockstar CMO FM

In the Marketing Studio this week, Jeff Clark and Ian Truscott jump down a rabbit hole that opened up in episode 228 when they discussed the implications for marketers when using the STARS model from Michael D Watkins’ classic business book “The First 90 Days” to evaluate your company.

STARS stands for Startups, Turnarounds, Accelerated Growth, Realignment, and Sustained Success, and when discussing “Realignment” - Ian and Jeff recognized this could be many things, so this week, they dive into five activities that could be happening to companies going through realignment:

1. Acquisition
2. Being acquired
3. Change in product offering
4. Change in sales strategy
5. Rebrand and market change

Ian then joins Robert Rose, the Chief Troublemaker at The Content Advisory, in the Rockstar CMO virtual bar to discuss gating content, which remains a hot topic, especially given the changes influencing digital marketing today.

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