The Power of Leadership Communications

Roar with Lakecia Gunter

“Communication is the one leadership quality that will make you or break you.”

Being an effective communicator is possibly the most important quality in any leader, but it’s easier said than done, and the two skill sets don’t always come in the same package. For some, it takes work. Leadership communications is about more than translating a mission statement. It's about organizing a set of ideas in a clear and compelling way that people can understand, inspiring people to lean in.

The people with the best communication skills have the most influence, and they possess the rare ability to provide leadership amid chaos. Navigating through Covid-19 has been a prime example of the importance of effective communication. Companies are collectively entering new territory. Meetings look different, office environments have changed, and day to day interactions have gone digital. Experiencing these changes, Is it possible that we’ve been underestimating the value of good communication all along?

My guest today is Daniel Casse, a true master in the world of communications and leadership. He is the co-founder and managing partner of High Lantern Group, a firm focused on business communications, strategic positioning, and thought leadership for executives.

For nearly 20 years, Daniel has been an advisor to chief executives and senior officers of the world’s largest and most influential companies in every major industry. He has worked directly with more than 100 chief executives and senior corporate officers to improve how they communicate and share strategic thinking. He has also worked with dozens of companies to define and expand their business narrative, helping them to tell an in-depth story about their business to customers, investors, and their own employees.

Research indicates that there's a strong link between communication and effective leadership, so it’s never been more important for leaders and executives to focus on these skills. In this episode, we talk about why communication matters, and how you can become a more effective communicator, and an all around better leader.

Some Questions I Ask:

• Who were some of your biggest influences growing up? (5:02)
• Was there a defining moment that helped you find your ROAR? (6:23)
• How do you define Communications? (10:02)
• How can we improve our communication skills while working from home? (15:15)
• How have you helped leaders become better communicators? (19:53)
• Who, in a business organization, needs to work on communication? (21:05)
• Who are some of the top leaders you see in today's corporate environment? (32:21)

What You’ll Learn in this Episode:

• Daniel’s journey into Communications (8:32)
• Why poor communicators become poor bosses (12:18)
• The silver lining of virtual meetings, and how you can use it to your advantage (14:08)
• How to have a successful meeting (17:25)
• Presentations: To slide or not to slide? (23:49)
• How women can learn to control the room (26:40)
• What Jack Welch taught him about leadership (30:09)
• A lesson in succinct employee handbook writing (33:06)

Connect with Daniel Casse:

• LinkedIn

Resources:

• High Lantern Group
• TED: Jay Walker
• G100
• Movie- Blue Chips
• Book- Framely Parsonage

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