MDP074 – How I would start again (if I had to...)

RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include:

Paul Jarvis – A Company of One

Don’t ask the questions “what would you do differently?”, instead ask the question “How would you begin again?”

Hindsight:

• A great thing
• A curse

The truth is this:

• You can’t change the past, so don’t wish you had
• You CAN shape the future – and this works best if you have a picture, vision or goal that you are aiming for.

So what is my vision? (Don’t worry about being selfish with this!)

• Mortgage-free by the time I’m 41
• Retire between 50 and 55 from “Everyday business"
• Get to a place where my wife doesn’t have to work
• Either live or have a holiday home by the sea (and have the freedom to operate from either place)
• Drive a nice car (I’m a petrol head)
• Make lifelong memories for my children
• Be in a position where money isn’t an issue

What am I going to do to get there?

Starting again...

IF I was to start again I’d:

1. Identify my most marketable skill – web development / SEO
2. Identify how I can demonstrate the MOST VALUE to my new customers as fast as possible – demonstrate an ROI -> increase enquiry rates
3. Identify a niche (or niches) who experience this problem and where I can offer the quickest return – B2B owner/manager businesses
4. Validate the idea by offering to work for 3 clients for free…
5. Identify the process to doing this in the smallest amount of steps:

• SEO Healthcheck
• User experience on the website
• Landing pages / bounce rates / etc

1. Put a reporting metric in place so that the evidence is clear
2. Productise this and optimise my website for the terms, questions and results from the three free clients
3. Put a marketing strategy in place

• Outreach
• Social media
• Podcasts
• PPC?

1. Identify levels 2 and 3 of additional services I could offer
2. Review my own results and pipeline
3. Refine my processes, price, client base (niches)
4. Repeat steps 3 - 11…

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