بهترین پادکست های UK Marketing (2024)

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121 - Diversity and inclusion in marketing | Inbound After Hours S04 Ep08 45:55

1+ y ago45:55

45:55

Azeem has spent a few years looking at, and researching diversity and inclusion within the marketing sector, as well as polling the industry anonymously. In this talk, he will share the results, as well as a critical look at why progress has been so slow - and give tips for people of all backgrounds to be better allies to marketers who are from min…

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120 - We chat with HubSpot Sales Professor Kyle Jepson | Inbound After Hours S04 Ep07 39:18

2y ago39:18

39:18

If you have ever done a HubSpot certification then you will know who this man is and just how excited he is to tell you about HubSpot. Off the back of his first in person talk in the UK at Love Inbound 2022, Kyle Jepson sits down with us to elaborate on some of his talk and dive deeper into the world of educational video production. Check out our o…

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119 - What happens when your CRM powers your e-commerce? | Inbound After Hours S04 Ep06 17:09

2y ago17:09

17:09

Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://video.digital22.com/ Want a glimpse behind the scenes at D22 life, then check out our Vlog series: https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcB Follow us on social: ht…

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118 - Agency Vs In-house SEO | Trending Upwards Ep09 12:19

2y ago12:19

12:19

What's the difference between SEO work in-house vs an agency? Watch the latest episode of Trending Upwards with our experienced SEO specialists to find out which one works better for you. Check out our other Digital 22 podcasts here: https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8 Check out our Digital 22 video hub: https://vid…

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117 - Design Vs Projects | Design Vs Podcast Ep06 38:43

2y ago38:43

38:43

Planning is one thing, but planning for a designer is a different ball game altogether. Joining Bilal this week on the podcast is the Avidly UK & CA Projects team. They discuss managing projects with designers to overcome obstacles and meet deadlines — while maintaining quality in delivery. Check out our other Avidly podcasts here: https://youtube.…

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116 - How to get the most out of your PPC Budget | Paid Media Podcast Ep08 23:02

2y ago23:02

23:02

Are you a small business? Need assistance getting the most out of your PPC budget? We can help! Check out this video to discover 'What Not To Do' and more importantly 'What To Do' when running PPC campaigns to get the most out of your budget.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnE…

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115 - Why is my content not ranking in Google | The Strategist Playbook Ep03 23:53

2y ago23:53

23:53

For episode 3 of The Strategist Playbook, Sam is joined by SEO expert Anthony Biggs to discuss all of the factors that could contribute to not being able to rank for a target keyword. The two approached the problem from two angles, what to look for when you aren't ranking in SERPs at all and how to approach things if you are ranking, but not on the…

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114 - Meeting Project Deadlines | Managing Digital Projects Ep05 17:35

2y ago17:35

17:35

In this episode of Managing Digital Projects we discuss why it's important to have project deadlines and how to meet them.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 life, then c…

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113 - Improve your rankings | Trending Upwards Ep08 13:41

2y ago13:41

13:41

In this episode of trending upwards we discuss the importance of website structure and crawl-ability in improving your rankings and the pitfalls of having a website that isn't easy to crawl.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vide…

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112 - Vs Designer | Design Vs Podcast Ep05 34:38

2y ago34:38

34:38

Design debates Designer in this episode! Hear all of the insights from two designers who discuss how they made it into the design industry and how they continue to take on everyday challenges.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vi…

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Is a Blog Viable for Your Business? 6:28

2y ago6:28

6:28

Have you been thinking about starting a blog? If so, will you be doing this for personal purposes or for business? If you have a business, a blog section in your website will be a plus factor to help you scale your business. In this short episode, we’ll talk about the viability of using a blog for your business. Here are a few insights you’ll hear …

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What Are Your Clients' Expectations of You? 5:56

2y ago5:56

5:56

Flight delays are not new to the travel industry, but as a business how will you position yourself when these things happen? Will you care less about customer experience because your branding is the low budget type or will you make sure that your customers are satisfied regardless of this type of branding? Business positioning is crucial for busine…

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111 - PPC Up-skilling - Yourself & Your Team | Paid Media Podcast Ep07 24:08

2y ago24:08

24:08

Looking to invest in your Paid Advertising career? Wether you are just beginning or looking to level up, this episode will cover the variety of certification & course out there to help you progress in your carer and give you a deepening understand of digital marketing in general.Check out our other Digital 22 podcasts here:https://youtube.com/playl…

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Using Content to Improve Client Experience 9:32

2y ago9:32

9:32

Optimizing your social media visibility is an effective marketing technique that has been adapted by many businesses these days. Creating video content provides many benefits to your algorithm and so with client relationships. When your clients watch your content, it builds trust and becomes a key factor for client retention. Here are a few insight…

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110 - Running PPC in House | Pointers and Potential Pitfalls | Paid Media Podcast Ep06 20:40

2y ago20:40

20:40

Are you running PPC in house? In this Episode we discuss the Pointers we have for you, as well as flagging potential pit-falls to stay aware of. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the sce…

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109 - Where to start with your Digital Marketing Strategy in 2022 | Behind The Marketing | Ep03 36:16

2y ago36:16

36:16

Sam and Christian discuss the intricacies of planning a digital marketing strategy in 2022 and offer their thoughts on best practices for the year ahead. 2021 reviews, campaign planning cycles and channels, it's all on the table.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check ou…

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Ten Things That You Can Do to Grow Your Social Media in Under Ten Minutes 11:34

2y ago11:34

11:34

Little things can create a lot of impact for your business. You don’t even have to spend a lot of time doing these, but you will notice that clients and people will gravitate more to you, giving you an upper hand for improved traffic and connections. When you put yourself out on whatever social media platforms, you are creating a human connection, …

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Pay to Play in Social Media 7:57

2+ y ago7:57

7:57

Don’t be misled by the title of this episode today of the Digital Marketing for UK Accountants podcast. It’s totally not about Paid Ads or spending money on social media, but rather, to PAY ATTENTION to the human factor in social media. It’s by showing up, reaching for more connections, getting yourself noticed which are effective ways to bring mor…

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Use Social Media to Grow Your Accounting or Bookkeeping Firm 8:15

2+ y ago8:15

8:15

Have you already developed a social media plan for this year 2022? If not, then don't worry...I've got you covered! Your social media efforts will be more effective if you have a strategy in place, which supports your enterprise-wide goals. It is important to outline your business goals in advance so that you can develop posts that support them. En…

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108 - Top 5 video mistakes to avoid in 2022 | Video First Ep08 19:43

2+ y ago19:43

19:43

We look back at the videos we created both internally and for clients during 2021 and give you our top 5 tips for mistakes you should avoid when creating your video marketing strategy in 2022.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://vi…

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107 - How much does PPC cost? | Paid Media Podcast Ep05 31:32

2+ y ago31:32

31:32

How much does Paid Advertising cost?Auction image reference:https://www.vertical-leap.uk/blog/how-much-do-google-ads-cost/Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 life, then c…

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TikTok: How to Use it to Market Your Business 8:43

2+ y ago8:43

8:43

In this episode of Digital Marketing for UK Accountants Podcast, you will learn about the youngest and unlikely platform to market your business - TikTok. It isn't just about the crazy dancing that kids love; it is also a platform that businesses are using to propel their growth. In fact, the demographics of TikTok show that its users are between 3…

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106 - How to work from home and not go insane | Managing Digital Projects Ep04 19:34

2+ y ago19:34

19:34

Join Amy and Heather as they navigate the recent working from home news, and how they can keep things top quality for clients without climbing the wallsCheck out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind …

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Quick Twitter Win 8:21

2+ y ago8:21

8:21

Twitter is a popular social media platform with millions of users and around 2009, it was the platform of choice for Annette Ferguson. It is where she did a lot of her social interaction and where she got a lot of clients. As a cost-effective method of engaging the customer base, the platform is still used by businesses today. Enjoy Listening! Here…

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105 - I'm not getting enough leads | The Strategist Playbook Ep02 25:02

2+ y ago25:02

25:02

In this episode, the strategists discuss another common B2B challenge - what to do when you're not getting enough leads. Listen to the team as they talk through the way they'd approach things and the tactics they'd use. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Dig…

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Metrics to Track for Your Social Media & Digital Marketing Strategy 6:50

2+ y ago6:50

6:50

For today’s topic that I would like to share are about the key matrix that you need to be looking at when you're looking at your digital marketing and social media activity. In social media, there are lots of vanity matrices that you can check such as the likes that you get on your page, photos, videos, or posts, the number of followers you have an…

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How You Can Do Great Videos 12:05

2+ y ago12:05

12:05

By having amazing video content for your business, it will naturally convert more sales and leads. Why? By creating content, your business can build relationships with your target audience as well as your potential customers and clients. Of course, you might be having some second thoughts because you might be thinking that it is an expensive invest…

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104 - Hiring the perfect digital marketing specialist | Inbound After Hours - Behind The Marketing | Ep01 21:03

2+ y ago21:03

21:03

We are hiring! Join our Content team as we discuss in depth what makes this new role so exciting and find out if you would be a perfect candidate.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the sc…

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Digital Marketing and Social Media Tips 8:29

2+ y ago8:29

8:29

While others would advise finding out where your ideal clients hang out when choosing a social media platform, I would offer a perspective quite different from them. There are many factors to consider and you need to weigh things so that you will be able to uncover the best option for your business. Surely, it is ideal to be posting your content to…

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Vs Content Round 2 | Design Vs Podcast Ep04 39:13

2+ y ago39:13

39:13

After his first bout, Bilal goes head to head once again with Raza Kazi, but also joining them is Paul Mortimer, seasoned copywriter at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the s…

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Difference Between Accountants and Bookkeepers 12:34

2+ y ago12:34

12:34

You need to be aware of the differences between accounting and bookkeeping when deciding which you need for your business. Keeping records of a business's financial transactions is the job of a bookkeeper. An accountant, in contrast, looks at a company's financial picture from a broader perspective. In this episode, I will explain to you the clear …

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Sales prospecting videos in 2022 and beyond | Video First Ep07 38:45

2+ y ago38:45

38:45

Yaniv Siegel, Vidyard’s EMEA Sales Manager, describes what sales prospecting videos you should be making based on data they’re seeing.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 …

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How a Great Accountant Can Help You Better Enjoy Your Life 3:32

2+ y ago3:32

3:32

By having an account in your business, they can provide quantitative financial information that can be used by investors, management, and government in making business decisions because it allows you to track your income and expenditures, ensure statutory compliance, and provide you with financial reports that can be used by investors, management, …

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Website sessions are down | The Strategist Playbook Ep01 21:25

2+ y ago21:25

21:25

Sam's Manchester HUG talk:https://video.digital22.com/watch/rHfUtb3x2ZKcErogNBhLuLBlog optimisation tool:https://www.animalz.co/HubSpot grader tool:https://website.grader.com/Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6MsNsW5qUhBMnLGnEtbXl8Check out our Digital 22 video hub:https://video.digital22.com…

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What is an Opt-In and Do I Need One? 8:29

2+ y ago8:29

8:29

Business owners who work with Digital Marketing should understand the value of opt-in which is to gain direct access to potential customers or clients who want to hear about the products or services they offer. Therefore, those people who opt-in are indicating that they are interested in your content and will lead to getting them sign-in to your bu…

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Planning Digital Projects | Managing Digital Projects Ep03 26:29

2+ y ago26:29

26:29

This week we sit down to discuss effective and efficient planning of digital projects in a marketing agency and how you can apply these ideas to your business. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse…

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Cutting Through the Noise 9:20

2+ y ago9:20

9:20

Global reach and increasing your leads, those are some of the benefits of digital marketing and social media. They sure sound nice, but will you be able to get to your ideal customers and clients? I’ve got you covered! In this episode, I will guide you through how to effectively produce your content and how you can accurately deliver them to your i…

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What Does A Paid Social Media Manager Do | Paid Media Podcast Ep04 35:06

2+ y ago35:06

35:06

In this episode we look at what a Paid Social Media Manager does, including research, testing and most importantly, conversion tracking! If you manage your own Paid Social have a listen and let us know what you would like us to cover next.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxsc…

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Prescheduling Social Media Posts - What Tools We Use and Recommend 9:41

2+ y ago9:41

9:41

Using an effective scheduling tool for your Social Media or Digital Marketing posts can help you organize your posts according to priority. As a result, you can concentrate on the most important tasks instead of thinking about what kind of social media engagement you will post. Certainly, the benefits are significant. However, do you know what tool…

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Vs Content | Design Vs Podcast Ep03 35:57

2+ y ago35:57

35:57

This episode brings two creatives of different disciplines together. I’m joined by Raza Kazi, our Content Manager here at Digital 22.Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://video.digital22.com/Want a glimpse behind the scenes at D22 l…

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Where to Spend Your Time When You are in Social Media 9:13

2+ y ago9:13

9:13

Improve your brand awareness, attract more potential customers and clients, and expand your market reach. Those are some of the advantages of using social media for your business. Through social media, your business can communicate directly with your customers. As a result, the greater the conversion rate, the better their engagement with customers…

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Consistency VS Relentlessness 6:51

2+ y ago6:51

6:51

Consistency and relentlessness. I have met a lot of business owners who believe that these two things are synonymous. They always thought that for you to become consistent, you also need to become relentless. As soon as I explain the difference, their perspective changes. Throughout this episode, I will share the difference between consistency and …

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Producing Pillar Content 9:48

2+ y ago9:48

9:48

Business owners who create content consistently establish relationships with their audiences better. Your audiences and potential customers and clients can ask questions and you can interact with them. It puts you in the position to obtain credibility by consistently sharing how your service or product benefits them greatly. In this episode, I will…

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Linkbuilding: Is it worth your time? | EP06 Trending Upwards 22:31

2+ y ago22:31

22:31

Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Check out our Digital 22 video hub:https://knowledge.vidyard.com/hc/en-usWant a glimpse behind the scenes at D22 life, then check out our Vlog series:https://youtube.com/playlist?list=PLpPJHPUaQnN5VmEN-hHD-cOKgw_CoFBcBFollow us on social…

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Welcome to the Digital Marketing for UK Accountants 0:47

2+ y ago0:47

0:47

This is Annette Ferguson and I am super excited to bring you the Digital Marketing for UK accountants podcast. This show is going to be your ultimate guide towards all things digital marketing, and social media for your accounting firm. We are going to be delving into how to increase leads, increase clients, and ultimately increase your revenue thr…

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What does a PPC manager do? | Paid Media Podcast Ep03 29:04

2+ y ago29:04

29:04

In this episode we run through what a PPC manager does and how they go about their role, including the tools used. We discuss Campaign Set up, Research, Conversion Set Up, Paid Search Optimisation then we finish with running through a typical day for a PPC Manager. Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJ…

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How To Psychologically Get Comfortable On Camera | Video First Ep06 38:11

2+ y ago38:11

38:11

Understanding the benefits of 1-1 video communication is one thing. Getting comfortable enough on camera to bring results is another thing entirely. Join Tom Burgess, Senior Partner Enablement Manager at Vidyard, to find out how to make sure you and your team adopt video communication effectively in your organisation.Vidyard knowledge base:https://…

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Why we teach clients everything | INBOUND AFTER HOURS S04 Ep05 27:55

2+ y ago27:55

27:55

Most agencies keep their ways of working secret, we don't. Why have we taken this approach? What are the pros and cons? What are the perceived risks? we unpack it all in this episode of Inbound After Hours.EPIOSDE LINKS:https://events.hubspot.com/manchester-uk/https://learn.keyy.org/inbound-after-hourshttps://www.digital22.com/free-2021-traininghtt…

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Vs PPC | Design Vs Podcast Ep02 40:14

2+ y ago40:14

40:14

In this episode we discuss. Joining Bilal this week are Chris Ellis, Lead PPC Specialist and Sam Wright, marketing strategist at Digital 22.Paid Media Podcast Episode 02:https://youtu.be/Kh03jEiUMMgCheck out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a glimpse behind the scenes at D22…

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The alternatives to Google Ads | Paid Media Podcast Ep02 41:28

2+ y ago41:28

41:28

Today we discuss all the other options when it comes to marketing your business online. Whether that be Search, Display, Social or Content!Check out our other Digital 22 podcasts here:https://youtube.com/playlist?list=PLpPJHPUaQnN6ngzS-EOexZ6s7bYlxscm7Want a glimpse behind the scenes at D22 life, then check out of Vlog series:https://youtube.com/pl…

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