022 - Launching and Marketing a Product

RetainFM – Build your Digital Agency on Recurring Revenue

Main talking points include:

1. A damage assessment
2. The marketing doesn't fit the product
3. The process is broken
4. Bad copywriting / difficult conversion process
5. Follow a product launch process

• Develop some high-level teaching content to generate trust with your list (the pre-pre-launch)
• Different types of launches:
• Email Launch
• Webinar Launch
• Video Launch

1. Roll out the product
2. People dream about what they don't have – you don't sell the product, you sell the benefit.
3. EMail is where it's at – because it converts 10x better than social media... Simple!

• Although its harder to start a conversation this way, it's more profitable

1. When you announce your product you don't need to sell it straight away...

Connect with Tyler:

Website: tylerbream.com

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