043: How Social Media Is Changing Retail (part 2)

Retail Transformation Show with Oliver Banks

Consumers are driving the retail market more than ever before. Much of this power is down to their ability to have a voice that is heard. Social media is the megaphone that amplifies that voice to be heard by global companies. Polly Barnfield OBE continues the conversation with Oliver Banks and explores how physical stores can use social media effectively. Show notes at www.obandco.uk/43.

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