با برنامه Player FM !
How Sur La Table Turns Customer Insight into Innovation
Manage episode 442751687 series 3272584
Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings.
To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand:
- Adopt new fulfillment offerings and experiences, such as Amazon Today;
- Understand Sur La Table’s key differentiators to strike the perfect balance between high-quality service and convenience; and
- Embrace a more collaborative, multi-disciplinary culture within the organization.
RELATED LINKS
- Learn more about Sur la Table
- Connect with Rachel Frederick on LinkedIn
243 قسمت
Manage episode 442751687 series 3272584
Rachel Frederick oversees various aspects of Sur La Table’s digital business, from digital marketing to the brand’s direct-to-consumer ecommerce site, fraud prevention and even fulfillment offerings.
To ensure Sur La Table creates experiences that meet and exceed customer expectations, Rachel and her team rely heavily on customer data. During this episode of Retail Remix, Rachel discusses how audience insights have helped the brand:
- Adopt new fulfillment offerings and experiences, such as Amazon Today;
- Understand Sur La Table’s key differentiators to strike the perfect balance between high-quality service and convenience; and
- Embrace a more collaborative, multi-disciplinary culture within the organization.
RELATED LINKS
- Learn more about Sur la Table
- Connect with Rachel Frederick on LinkedIn
243 قسمت
همه قسمت ها
×به Player FM خوش آمدید!
Player FM در سراسر وب را برای یافتن پادکست های با کیفیت اسکن می کند تا همین الان لذت ببرید. این بهترین برنامه ی پادکست است که در اندروید، آیفون و وب کار می کند. ثبت نام کنید تا اشتراک های شما در بین دستگاه های مختلف همگام سازی شود.