Content, Creators & Creativity: Why Milani Cosmetics’ Marketing Stands Out

Retail Remix

Milani Cosmetics has been around for more than 20 years. And although plenty of beauty trends have come and gone in that time, the brand has maintained relevance and even acquired new customers by staying true to its core value props — and its distinct marketing approach.

During this episode of Retail Remix, we’re replaying an episode of Experience Insiders featuring Milani Cosmetics Chief Marketing Officer Jeremy Lowenstein. During their discussion, Jeremy and host Alicia Esposito dig into:

• How Milani Cosmetics has continued to make luxury beauty products accessible and inclusive for all;
• Tips for balancing fundamental values (like inclusivity) and more creative marketing tactics to stand out across channels; and
• Lessons from some of Milani Cosmetics’ most successful campaigns, such as one recent TikTok-driven initiative for its Fruit Fetish Lip Oil.

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RELATED LINKS

• Learn more about Milani Cosmetics
• Get the details on the brand’s latest campaign
• Connect with Jeremy on LinkedIn