))
How to Navigate The Big Shift: of Streaming TV and Search with Amber Daniel, CRO @ [cognition]
Manage episode 500062247 series 3654412
محتوای ارائه شده توسط [cognition]. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط [cognition] یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
🎧 Episode Highlights
This week on [radically candid], Tim Rowe sits down with [cognition]'s Chief Revenue Officer, Amber Daniel, to break down the massive shifts rocking the advertising world—from the streaming takeover to the rise of AI search.
⏱️ Quick Takeaways:
- Streaming Drives Search: Did you know? As much as 30% of all website traffic originates from someone seeing a Streaming TV ad.
- AI is Changing Search: According the Pew Research Center, 26% of all searches end after being presented an AI summary.
- Creative is the New Targeting: In a world of data, an emotional connection is what wins. Pro-Tip: Dynamic, personalized creative that resonates is more powerful than targeting alone 💡
Want to connect with Amber? Find her on LinkedIn (www.linkedin.com/in/amberdaniel/) or email her at [email protected].
10 قسمت
اشتراک گذاری
