EP 97 - Naming Our Products with Orly Zeewy

Product for Product Management

Continuing our learning on carving the product’s story (with Tovit Neizer in the previous episode), in this episode we explored how we name our products, and why is it even important to have a good name!

Joining Matt and Moshe, our guest is Orly Zeewy, Founder, Author and Speaker. Orly’s main passion in everything she does is to take companies’ messaging from fuzzy to clear, so they can attract more ideal clients and grow their business. And what is more concise in making things clear than the name of the company and products?

This focus and love for good names shines in every discussion with Orly. She is a well of knowledge, sharing with us many examples of names that work vs some that don’t. The importance of a great name is usually understated. There is a myth out there that the name doesn’t really matter. But is that correct?

Exploring it on the episode, Orly shared her opinion, as well the method she is using with her clients to come up with good names.

Join us in learning how to come up with a name for your products, and so much more!
In the episode you will learn:

• How did Orly get to do what she does
• Reading people and learning also from what they don’t say
• The importance of clarity
• Methods such as design thinking, listening, brand strategy building, elevator pitch etc
• How to come up with a product name
• Should we start with a logo first?
• What criteria to look for in a good name
• How culture impact good or bad names
• Is ChatGPT a good name?
• The one most important aspect of a good name
• And much more…

• You can connect with Orly at:
  • LinkedIn: https://www.linkedin.com/in/orlyzeewy/
  • Zeewy Brands: https://zeewybrands.com/
  • 10 personal brand tips (free download): https://crafty-thinker-1809.ck.page/0a9243edbc
  • Upcoming “What’s Your Pitch” workshop: https://crafty-thinker-1809.ck.page/products/elevator-pitch-workshop-series
  • Book - “Ready, Launch, Brand: The Lean Marketing Guide for Startups” - https://www.amazon.com/Ready-Launch-Brand-Marketing-Startups-dp-0367466627/dp/0367466627

• You can find the podcast’s page, and connect with Matt and Moshe on Linkedin:
  • Product for Product Podcast - https://www.linkedin.com/company/product-for-product-podcast
  • Matt Green - https://www.linkedin.com/in/mattgreenanalytics/
  • Moshe Mikanovsky - https://www.linkedin.com/in/mikanovsky/

• Note: any views mentioned in the podcast are the sole views of our hosts and guests, and do not represent the products mentioned in any way.

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