378: Former Club Manager to Vineyard Innovator w/ Anthony Bilwin - von Stiehl Winery

Private Club Radio Show

Join us as Anthony Billwin, a seasoned hospitality professional, shares his compelling journey from managing prestigious hotels and country clubs, to becoming an innovator at von Stiehl Winery in Wisconsin. Anthony navigates us through his career shift just before the COVID-19 pandemic and the transformative developments at the winery, including the introduction of a distillery and a cidery, reflecting his unyielding passion for quality and creativity in the wine and spirits industry.
In this episode, we uncover the impressive evolution of von Stiehl, spotlighting its shift from sweet wines to high-end reds and the exciting new additions like a taste test tap system and a thriving cider taproom.
Discover the sustainable practices behind their distillery program, including the creation of grappa from leftover grape skins, and how AI-generated label designs are revolutionizing their branding strategy.
Anthony offers an insider's look at the winery's bold rebranding efforts and the launch of popular new cider flavors, promising an exciting future for von Stiehl Winery. Grab a glass and tune in for a toast to innovation and excellence in winemaking!

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1. Hospitality to Wine (00:00:00)

2. Exploring Growth and Wine Innovation (00:13:17)

3. Label Design and Branding Strategy (00:23:54)