Episode 029 - Spirit Label Design with Chris Porter - Creative Punch Marketing Group. Memphis TN.

Print Design Podcast

This week we are talking Spirit Label Design with Chris Porter from Creative Punch Marketing Group out of Memphis TN.
We do a deep dive into the Rye and Bourbon labels his team rebranded and produced new labels for. They are incredibly detailed labels with so much that went into them. My favorite part was when he tells us about the local musician created a guitar 'lick for one of the products and how a part of that ended up on the label! Pretty awesome.
We also talk about his journey to the design field and how he used to collect magazines and catalogs. Chris and I also talk about the power of print and how it creates trust and legitimacy for a brand or product. He also shares with us the 100th anniversary poster project he was a part of and why it was such a great experience.
Thoroughly enjoyed this chat with Chris and I know you will get tonnes of value out of his stories. Check out our Instagram for photos of the spirits labels we talk about in this episode.
CLICK HERE FOR THE PRINT DESIGN ACADEMY INSTAGRAM.
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CRAFT BEER LABEL DESIGN COURSE: https://www.printdesignacademy.com/
Do you want to start doing print design? Check out the links below.
Print Design Academy - Where we teach designers to be experts in print.
Print Design Academy YouTube - More print talk and education.
The Quickie Podcast - Interviews with Graphic Designers.