Big Performance Podcast hosted by Alex Elish. Gamifying the Workplace with CEO Richard Blank.

Podcast guest appearances. Richard Blank Costa Rica's Call Center

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Today, we speak with Richard Blank, a remarkable entrepreneur who transformed his dream into a thriving reality. Richard's journey from renting desks to running a 300-seat call center in Costa Rica is nothing short of inspirational.

Guest Introduction:

Richard Blank is the CEO of Costa Rica's Call Center, a powerhouse in the telemarketing industry. His unique approach, combining old-school values with innovative strategies, has not only helped him grow his business but also fostered a strong, resilient company culture. Richard's story is a testament to the power of relationships and perseverance.

Key Takeaways:

1. Journey of an Entrepreneur: Richard's transition from a communications background to a call center mogul.

2. Building a Company Culture: How Richard's focus on relationships and trust helped him navigate challenges, including the pandemic.

3. Surviving crisis: Strategies Richard employed to maintain business continuity and employee morale during the pandemic.

4. Gamification in the Workplace: The importance of creating a fun, engaging environment for employees.

5. Communication Strategies: Tips and techniques for effective telemarketing and client interaction.

6. The Role of Empathy in Business: Why human interaction will always have an edge over AI in customer service.

7. Richard's Passion for Pinball: How vintage arcade games play a role in his business and personal life.

Creative Marketing Like Music Hits

I tell you what, that's why certain restaurants have large menus and 32 flavors of ice cream. It's my one taste of the color red might turn off somebody, but they prefer mint or yellow. And so fortunately for me, I've opened it enough where let's just say I do a podcast with somebody and I'm going to market that individual. My marketing team will take, I don't know, maybe 10 to 15 images. Combine the two. And just, you know, it's almost like an album from back in the day. I'll do four or five really guaranteed commercial hits that, as you say, are colorful. People are going to like, yeah, of course, throw a puppy in there or something. Then I go, guys, come on. Show me really something crazy. Let me just see if you can... produce something wicked or completely unexpected.

https://youtu.be/NjYHz2TbKv4

https://youtu.be/ZQq683zhx_U

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