محتوای ارائه شده توسط Tarryn & Erin Michie and Erin Michie. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Tarryn & Erin Michie and Erin Michie یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
AI and digital expert Suchi Srinivasan and fintech practice leader Kamila Rakhimova from Boston Consulting Group (BCG) talk to the women at the vanguard of business, digital, and technology. They’re digging into how these powerhouse leaders got where they are—everything from the joy of projects gone right to the realities of family responsibilities. And crucially, asking: what was that moment you knew you weren't merely getting there...you had arrived? That's when you know you're in your element.
محتوای ارائه شده توسط Tarryn & Erin Michie and Erin Michie. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Tarryn & Erin Michie and Erin Michie یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
محتوای ارائه شده توسط Tarryn & Erin Michie and Erin Michie. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Tarryn & Erin Michie and Erin Michie یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
The show which helps pet brands, marketers, business leaders and entrepreneurs to build more meaningful relationships with & sell more effectively to one of Australia's fastest growing consumer groups - Pet Parents.
In this special episode, co-founders Tarryn and Erin Michie pull back the curtain to reveal why they decided to refresh the Pet Biz Creatives website. Join us as we discuss the journey behind our new look, the reasons for the redesign, and how our value-driven, emotion-powered approach now shines through our digital presence. If you’ve ever wondered about the role of design and strategy in shaping the future of pet brand marketing, this episode is for you! We’re diving into the futuristic, space-inspired aesthetic, the new website features, and how it all ties back to our mission to help pet brands create deeper connections with their audience. Whether you’re a fellow marketer, a pet business founder, or just a fan of meaningful design, this episode gives you an inside look at the thinking behind our brand refresh. Key Takeaways: Why we refreshed our website to align with the future of marketing: value-driven, emotion-focused, and digital-first. How our new space-inspired design reflects our commitment to bold strategy and impactful storytelling. A look at the website’s new features, including user-centered design and in-depth client case study content that highlights our unique approach. The impact of the refresh on our audience and how it helps us connect with purpose-led brands. The importance and reasons why you might like to think of a brand refresh as well. What’s next for Pet Biz Creatives and the exciting things we have in store for our clients and listeners. Listen in to hear: How Pet Biz Creatives has evolved and why the website refresh was a critical step for us. Insights into how we approach digital marketing and the design of purpose-driven, impactful websites. What you can expect from the new site and how it makes it easier for pet brands to engage with us and get started on their marketing journey. Curious to see the new Pet Biz Creatives website? Head over to petbizcreatives.com and explore our refreshed digital space! Want to work together or ask questions about the redesign? Let’s chat— https://api.leadconnectorhq.com/widget/bookings/pbc-initial-consult Resources Mentioned: Visit our refreshed website: petbizcreatives.com Learn more about our services: petbizcreatives.com/services Connect with us on LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Connect with Tarryn on LinkedIn: https://www.linkedin.com/in/tarryn-michie Connect with Erin on LinkedIn: https://www.linkedin.com/in/erin-michie…
Welcome to Episode 18 of the Pet Biz Project. This week, Tarryn sits down with Dr. Will Maginness, founder of 5 Hounds by Dr. Will, to explore his unique journey from professional football to veterinary care to launching a purpose-driven pet nutrition brand. Dr. Will shares how his deep connection with animals and holistic approach to pet health led him to create a business that prioritises individualised nutrition plans for dogs. He opens up about the challenges of rebranding, his commitment to ethical and sustainable sourcing, and the importance of building meaningful relationships with pet parents. From his decision to go against the grain of the raw feeding trend to offering sous vide cooked meals, Dr. Will unpacks what it takes to develop a pet food brand that stands out—while staying true to his values as a vet, farmer, business owner, and pet parent. Topics also covered in this episode include: The challenges of launching a new pet food brand in a competitive market. How sous vide cooking offers a unique approach to dog nutrition. The business benefits of adopting holistic, ethical, and sustainable practices. Why personal connections with customers are key to long-term success. Insights into the evolving pet care industry and what’s next for pet nutrition. The importance of aligning business decisions with core values. Plus much more! Join us for an inspiring conversation packed with inspiring, enlightening insights to help you understand how to build a pet business with purpose. Dr. Will’s links: 5 Hounds by Dr. Will website: https://5hounds.com.au/ 5 Hounds Instagram: https://www.instagram.com/5hounds.bydrwill/ Dr. Will’s LinkedIn: https://www.linkedin.com/in/will-maginness-265b862b5/ To get in touch with Dr. Will, email: info@5hounds.com.au For nutrition consultations: https://5hounds.com.au/pages/consultations The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 17 of the Pet Biz Project. This week, Tarryn sits down with Dr. Roz to unpack the powerful intersection of ethics, transparency, and empowerment in the pet industry. Dr. Roz shares her expertise as a leading voice in ethical pet nutrition and welfare, offering insights into how businesses can balance scaling with staying true to their core values. From the importance of transparent supply chains to empowering pet parents to advocate for their animals, this episode dives deep into what it takes to redefine success in the pet industry. Topics covered in this episode include: Why your product doesn’t need to be for everyone—and how that can be your greatest strength. The ethical importance of turning down sales in favor of long-term trust and value. How to align your branding with your mission, vision, and values. Building trust through transparency, authenticity, and quality content. Why collaboration—not competition—is key to putting animals first. The critical role of education in empowering pet parents and fostering critical thinking. Balancing growth with ethics, sustainability, and your personal values. Plus much more! Join us for an inspiring conversation packed with actionable insights to help you stand out, stay authentic, and lead with integrity in the ever-evolving pet industry. Dr. Roz’s links: Australian Pet Nutrition website: https://www.australianpetnutrition.com.au/ Dr. Roz’s LinkedIn: https://www.linkedin.com/in/roslyn-rowen-a93569303/ To get in touch with Dr. Roz, visit https://www.australianpetnutrition.com.au/pages/contact The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 16 of the Pet Biz Project, where Tarryn is joined by Diana Scott of Frontier Pets to discuss the essential elements of building trust and connection with pet parents while staying true to your mission. Diana, founder of the conscious and ethical pet food brand Frontier Pets, shares her insights into creating a purpose-driven business that empowers pet parents to make informed choices. Together, Diana and Tarryn explore what it takes to build a brand that not only meets the needs of pets but also resonates deeply with their owners. They also delve into Diana’s inspiring journey in founding Frontier Pets, her commitment to ethical and sustainable practices, and how these values shape every aspect of the brand. Topics discussed in this episode include: •The power of consistency in building trust with your audience •Why staying committed to your mission is non-negotiable •Understanding conscious consumption and its impact on the pet industry •How to build rapport with customers through education and transparency •The value of deeply understanding your customer and their needs •Creating a brand that aligns with your personal values and beliefs Plus so much more! Diana's links: Frontier Pets website: https://frontierpets.com.au/ Diana's LinkedIn: https://www.linkedin.com/in/diana-scott-8268342a4/ To get in touch with Diana, visit frontierpets.com.au/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j = Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 15 of the Pet Biz Project, where Tarryn is joined by Ayda Hornak from PetWell to discuss what it takes to build a successful pet wellness brand, whilst constantly evolving with the needs of your community. Ayda Hornak, co-founder of the incredibly popular Australian pet wellness brand PetWell, joins Tarryn to discuss the importance of building a brand with a mission, the role of customer-driven development and the unique challenges of the pet wellness industry. They also talk about Ayda’s personal journey to forming a brand dedicated to creating natural, nutrient-rich supplements for pets, including the challenges she experienced and life lessons she gleaned along the way. Topics touched upon in this episode also include: Building authenticity by reflecting on your own relationship with animals The benefits of constantly researching and innovating your product range Why it’s vital to gather customer feedback The importance of educating pet owners and providing transparency in pet wellness Knowing your ‘why’ and staying adaptable to the needs of your community Why it’s crucial to be purpose-driven as a pet biz Plus much more! Ayda’s links: PetWell website: https://petwell.com.au/ Ayda’s LinkedIn: https://www.linkedin.com/in/ayda-hornak/ To get in touch with Ayda, email enquiries@petwell.com.au or visit petwell.com.au The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j = Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 14 of the Pet Biz Project, where Tarryn sits down with Tricia Ong to chat about the fundamental steps to creating a stable, steady financial environment to protect your pet business success. Tricia Ong, founder and business management advisor at Mintrix Business Advisory, joins Tarryn to discuss the importance of knowing your numbers in your business, and how to manage the rising cost of living impacting on many areas of your business - both now and in the future. They also talk about developing cash buffers and understanding seasonal fluctuations, to prepare for highs and lows, as well as utilising tools like Google Sites and AI programs such as Chat GPT to improve efficiency. Topics touched upon in this episode also include: Understanding the difference between cash and profit Building cash buffers and forecasting cashflow Delegating tasks and building a support network Taking breaks and finding balance Differentiating from competitors and targeting a specific niche Seeking help from mentors, advisors, and professionals in areas of weakness Showing value rather than engaging in price wars with your competitors Plus much more! Tricia's links: Mintrix Business Advisory Website: www.mintrix.com.au Tricia's LinkedIn: https://www.linkedin.com/in/triciaong1/ And additional links to resources discussed in this episode: Free downloadable on Cash Flow: https://mintrix.com.au/resources/ebook-strategies-cashflow/ Open ai & ChatGPT: https://openai.com/ Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 13 of the Pet Biz Project, where Tarryn sits down with Caroline Zambrano from PetJourno to chat about PR opportunities for pet businesses. Caroline Zambrano, founder and managing director of PetJourno, a PR, Content Writing and Social Media service, joins Tarryn to discuss how pet brands can work to build trust with pet parents, establish themselves as a thought leader in the industry and build a relationship with the media. They also talk about the key steps you can take to ready your brand to prepare for media exposure, how to nurture relationships with those offering PR opportunities and how to identify when a business owner is best ready to shine a light on their offering. Topics touched upon in this episode also include: The importance of public relations in creating a positive perception and making a good first impression Why it's vital to ensure your website, social media, and other visible platforms are well-presented and functional before investing in PR The purpose of having a clear brand story and how to find unique angles to engage the media The power of storytelling and identifying transformational moments to share with the media How to build relationships with journalists and personalise your pitch based on their interests Plus much more! Caroline's links: PetJourno Website: https://petjourno.com.au/contact/ Caroline's LinkedIn: linkedin.com/in/caroline-zambrano-6a82052b Caroline also suggests checking out SourceBottle, for those that would like to create their own media through submitting articles: https://www.sourcebottle.com/ Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 12 of the Pet Biz Project, where Narelle Cooke from CanineCeuticals joins us to talk about running a business centred on canine healthcare. In this episode Tarryn chats with Narelle Cooke, a renowned Natural Health & Nutrition expert, clinical naturopath, nutritionist, herbalist and also the owner of the wellness clinic ‘Natural Health and Nutrition’. Together, they discuss the importance of pet brands creating an ecosystem of education, value and support that goes well beyond just selling products. And they also share the benefits this has on creating long term customer loyalty in your business. Topics touched upon in this episode also include: The importance of reading and understanding ingredient labels on pet products to make informed decisions Sharing your knowledge as a pet biz owner through podcasts, blog articles, seminars, and collaborations with other companies Why pet parents value high-quality and personalised products for their pets Why it's vital to put yourself out there and be the face of your business to build trust and loyalty How cultivating meaningful relationships with pet parents involves listening to their needs and being a supportive presence Plus much more! Aside from CanineCeuticals Narelle also has a Podcast Show ‘Natural Health For People & Pets’ and she is a regular guest featured on Pooches At Play TV and a guest contributor to Big Dog Pet Foods Education Hub. Narelle's links: CanineCeuticals Website: https://canineceuticals.com.au/ Natural Health for People & Pets Podcast: https://canineceuticals.com.au/pages/podcast Pooches At Play TV: https://poochesatplay.com/ Big Dog Pet Food Education Hub: https://www.bigdogpetfoods.com/resources Narelle's Email: info@canineceuticals.com.au Facebook: https://www.facebook.com/canine.ceuticals Instagram: https://www.instagram.com/canine.ceuticals/ Dog Lovers Festival: https://dogloversfestival.com.au/melbourne/ Vet Expo: https://www.terrapinn.com/exhibition/vet-expo Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
Welcome to Episode 11 of the Pet Biz Project, which is officially the first episode of Season 2! In this episode Tarryn sits down with Arianne Sackville from Bell & Bone to discuss some of the frustrating challenges that business owners face when trying scale their business. Along with what you can do to overcome these. They also look at what pet parents are really looking for from pet brands, and how to assess deeply what drives their purchasing behaviour and decision making when it comes to the health and wellbeing of their dogs. And most importantly how to instill trust and long-term customer loyalty in your brand. Topics touched upon in this episode also include: Providing healthy and nutritious products for dogs, and the risk of pet parents humanising their pets' diets without considering their nutritional needs The importance of business owners being transparent and putting themselves out there, to establish trust and connect with their audience Why making difficult decisions and cutting unnecessary costs can help businesses survive and thrive How overcoming challenges is a continuous process in business, and finding solutions is essential for growth Plus much more! Arianne's links: LinkedIn: https://www.linkedin.com/in/arianne-sackville-64a19032/?originalSubdomain=au Bell & Bone Website: https://bellandbone.com.au/ Arianne's Email: arianne@bellandbone.com.au Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
In the final episode of Season 1 of the Pet Biz Project, your co-hosts Tarryn & Erin Michie sit down to discuss the Key Mistakes Pet Brands Make. The mistakes discussed here aren’t assumptions or generalisations - but are, in fact, gathered directly from pet parents themselves. In 2021, Pet Biz Creatives conducted its very own pet parent survey, exploring how relationships with pets had been impacted by the global COVID 19 pandemic, as well as how pet owners viewed pet brands. In total, we received over 710 responses from men and women across Australia. In this episode, it’s important to note that we don’t point the finger or play the blame game. But rather use these insights as an opportunity to discuss how pet brands can recognise and avoid these pitfalls, whilst making their marketing strategies even stronger. To summarise, in this episode we discuss: The top 6 mistakes pet parents believe pet brands make How these mistakes occur or what these mistakes “look like”, using real life examples and personal anecdotes Why it’s important to avoid making these mistakes The potential consequences for pet brands that do What next steps you can take to steer clear of these mistakes & how to build more meaningful connections with your pet parent audience Plus much more! If you would like to receive updates about our survey results and free resources, then make sure to join our newsletter here: https://petbizcreatives.com/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
When it comes to email marketing, the only way it will be truly effective is if you have an interested, engaged and responsive email list. In other words. people who actually want to receive and interact with your emails. But how do you go about building this quality of email list? In this episode, co-founder of Pet Biz Creatives Erin Michie once again rejoins Tarryn to discuss the hows, whats, and whys of building a healthy, lucrative email list. Including the benefits of building your email list alongside other marketing channels like social media, what the best ways are to attract pet parents to subscribe to your newsletter, and also how you can ensure your audience remains engaged with your emails now & in the future too. To summarise, in this episode we discuss: The impact of email marketing on pet parents (spoiler! From our research we discovered this was the third most popular way pet parents like to engage with pet brands) The 9 key ways you can efficiently and effective grow your email list Essential steps to keep your emails fresh, interesting and eye-catching The importance of avoiding “spamming” your audience, and instead adopting a value-driven approach to your content Using split-testing and analytics to refine your email marketing approach Plus much more! You can opt-in to our own email list here: https://petbizcreatives.com/ And dive into our free resources to support your email marketing here: https://petbizcreatives.com/free-stuff/ Plus our blog on the 4 Types of Value here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
When starting out growing your pet biz, it’s easy to fall into the trap of thinking that the #1 goal you should have as an entrepreneur is to “scale scale scale”. However, sometimes scaling too quickly or without the infrastructure in place first can lead to some major headaches down the line. Thankfully, in this extra fun episode of the Pet Biz Project we are joined by Melissa, founder of the hugely popular Laila & Me, and hear a little about her own story (and challenges) when growing her pet biz. With over 15+ years experience in the world of business and marketing, Melissa is a real expert when it comes to building your business, but also in dealing with the constant demands on your time that crop up along the way. Including how and when it’s best to outsource elements of your business you’re…well…not such a pro at. To summarise, the key topics we cover in this episode are: The challenges that can arise when scaling a business & how to overcome them Utilising your skills to fill a gap in the pet market The importance of building trust with your customers & how remaining authentic and transparent is crucial in building customer loyalty How to transition to outsourcing more aspects of your pet business Plus much more! You can find Laila & Me here: https://www.lailaandme.com.au/ And Melissa’s crowdfunding campaign here: https://www.birchal.com/company/lailaandme?_kx=sBLR-LcA48dNjmnO_sf2eZUNSoRpFcgLJxyW17QWP_o%3D.VwMd3a Plus Rawvolution here: https://www.rawvolutionpetfood.com.au/apps/easy-coming-soon The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
For small pet brands, it can feel overwhelming to know how best to both present and represent yourself online. If that sounds familiar, then this episode is going to be gold for you. Because today, owners of Dogfolk Photography and Pretty Fluffy, Katy & Shell join us to discuss how to make an impact online through strategic product images, curating an online community and dealing with algorithm changes. Katy & Shell suggest top tips for keeping your online identity simple and achievable, especially when it comes to your social media presence, as well as how to increase the diversification in how you engage and connect pet parents with your brand. To summarise, the key topics we cover in this episode are: How you can create great product placement images for your brand with some quick and easy tips How to create a community of like minded dog loving folk to help your small business to have a greater reach The importance of diversifying your marketing efforts and not placing all your eggs in one basket How some of the social media platform algorithm changes have created challenges for Katy & Shell in their business and how they personally overcame these obstacles Plus much more! You can find Pretty Fluffy here: https://www.prettyfluffy.com/ And Dogfolk Pet Photography here: https://dogfolk.com.au/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
If you’re a pet brand with an unconventional product on offer, or don’t know the best path to nurture trust and loyalty in your pet parent audience, then this is an essential listen for you. In this episode, founder and owner of Shy Tiger, and Melbourne veterinarian and dog owner, Dr Nicole Rous shares her experience of building a respected, popular and recognised pet brand. Nicole offers an invaluable sight into the importance of connecting with pet parents through educating and empowering them to care for their pet’s wellbeing. As when you do offer this additional value to your audience, designed to enrich their relationship with their pet, you’ll quickly cement that brand loyalty and be framed up as the “go-to pet brand” in your community’s mind. To give you an idea of what we discuss in this episode: How Nicole built Shy Tiger into a respected brand that pet parents love and are extremely loyal to, through value-drive content and providing expert advice Nicole’s challenges in building her business and her advice on building your network by finding brands that share your values How to create practical solutions for pet parents and the significance of being “all natural” in an increasingly green-washed world Resonating with the “right” audience and building trust when you have an unconventional product The importance of maintaining a work-life balance as a business owner, and relying on your “village” of support Plus much more! You can discover more about Shy Tiger here: https://shytiger.com.au/ Or reach out to Nicole for veterinary support here: https://www.montalbertvet.com.au/meet-our-team.aspx And you can also read our blog on the 4 types of value to offer pet parents here: https://petbizcreatives.com/what-pet-parents-actually-want-from-pet-businesses/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
If you’ve just started out building your pet biz, chances are you haven’t fully considered your exit strategy or the idea that one day you may want to sell off your business. In this episode, growth coach and experienced ecommerce pet biz owner Adam McDonald talks about the importance of developing an exit strategy for your pet brand - and the potential pitfalls to avoid along the way. The golden lesson from this episode is that it’s vital that you prepare for sale well in advance, as you never know when you might want or need to exit your business - rather than just letting it fold. You’ll also be better positioned to sell it off as an asset and create greater financial freedom for future business and lifestyle activities too. Here’s an idea of we discuss in this episode: Adam’s journey as an entrepreneur and his experiences of building a business and implementing an exit strategy The top lessons he’s learned from selling his ecommerce business ‘Pet Collars’ The pitfalls of demand exceeding supply as a small business owner The importance of getting your paperwork and financials in order, as well as having procedures and process in place from the get-go The benefits of email marketing and segmenting your audience to increase engagement and generate consistent sales The debate between being ‘the face’ of your business, and how this can cause complications when it comes time to sell your biz Plus much more! You can connect directly with Adam here: https://adammcdonald.com.au/ Take a look at his previous business Pet Collars here: https://petcollars.com.au/ Plus checkout his current business here: https://saltwaterpicnic.co/ The Pet Biz Project podcast helps you to build meaningful relationships with and sell more effectively to one of Australia's fastest growing consumer groups, Pet Parents. If you loved this episode, please leave a rating and review of the Pet Biz Project podcast. And don’t forget to sign up to our newsletter too, where we regularly share exclusive resources, industry updates and news to help grow your pet biz. Connect with us: Instagram: https://www.instagram.com/Pet_Biz_Creatives/ Facebook: https://www.facebook.com/petbizcreatives YouTube: https://www.youtube.com/channel/UCzi1Sdhxb3CqxaGvz-fZfCA LinkedIn: https://www.linkedin.com/company/pet-biz-creatives/ Website: https://petbizcreatives.com/ Set up your systems with our partners: Shopify: https://shopify.pxf.io/a1XN9j Klaviyo: https://www.klaviyo.com/partner/signup?utm_source=0013o00002TVap1AAD&utm_medium=partner…
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