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Business in the Real World - Deep Dive 4: Business Aims and Objectives
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Episode 4: A Deep Dive into Business Aims and Objectives
In this episode, we explore how businesses set and achieve their goals by breaking down the difference between aims and objectives. Using the SMART framework (Specific, Measurable, Achievable, Relevant, Time-bound), we explain how businesses turn long-term ambitions into actionable targets, with examples from BrewBliss, our fictional café.
We discuss common aims such as survival, growth, and customer satisfaction, and show how BrewBliss uses these principles to adapt to new challenges and achieve its goals. Learn why success isn’t just about profit, but also about customer loyalty, market share, and ethical impact.
Packed with real-world insights and practical examples, this episode is perfect for GCSE Business Studies students mastering this essential topic.
Credits: Audio and AI assistance powered by Google Notebook LM.
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