18 - Partner Ecosystems: Trends, Predictions & 2023 Forecast with Jay McBain

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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In today’s episode, we’re bringing on a world-renowned professional who has been a long-standing expert in the partnerships industry, to discuss the most recent trends in partner ecosystems practices, as well as predictions for 2023, and a general forecast of what we should expect in the evolution of the partnerships space with regards to ecosystems.
Today's guest is Jay McBain. Jay is the chief analyst of “channels, partnerships & ecosystem” at Canalys – a market analyst firm with a distinct channel focus.
This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 18 - Partner Ecosystems: Trends, Predictions & 2023 Forecast with Jay McBain (00:00:00)

2. Introduction (00:00:14)

3. Guest Intro (00:00:30)

4. Jay McBain defines partner ecosystem (00:01:28)

5. Most common misconceptions about partner ecosystems (00:03:29)

6. Insights or predictions on how partners can bridge the gap and collaborate together (00:06:07)

7. A rising importance of marketplaces on partner ecosystems, and how can organizations use it to their advantage (00:08:48)

8. Major areas of focus for partner ecosystems in the near future (00:12:22)

9. The impact of Ai and machine learning on partner ecosystems (00:19:36)

10. Challenges organizations face when building a partner ecosystem (00:23:42)

11. Essential metrics for measuring success in partner ecosystems (00:25:09)

12. B2B SaaS organizations that have excelled in building partner ecosystems for this era (00:27:01)

13. Are there any underutilized technologies that organizations can leverage to improve their partner ecosystems? (00:30:27)

14. To wrap up, what advice do you have for organizations looking to get the most out of their partner ecosystems today? (00:32:39)