17 - 3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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We’ve brought together three hosts from three different podcasts in the partnerships space to review key insights and trends noticed in the past year from interviews with channel chiefs, partnership leaders and in the overall partner ecosystem landscape.
Rob Spee is a seasoned and experienced channel and alliance executive. He has created and executed channel strategies and programs ranging from start-up mode businesses, all the way to a $350M business. Today he’s SVP of Global Channel & Alliances at BeyondTrust as well as the host of the long-running Channel Journeys podcast – a podcast where you can “hear channel experts share authentic stories of their channel victories, defeats, and lessons learned along the way.”
Vince Menzione is the Founder of Ultimate Partnerships – a consultancy helping partner organizations drive greater results. And the host of another impressively long-running podcast, The Ultimate Guide to Partnering podcast.
Paul Bird is the host of Magentrix PRM's The Ultimate Channel Sales Podcast - where he regularly has discussions on how to navigate partnerships, how to support your partners, identify weak areas of your partner strategy, discuss the latest industry trends and reports, and more.

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

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1. 17 - 3 Partnerships Podcast Hosts Discuss 2022 Trends & 2023 Predictions (00:00:00)

2. Introduction (00:00:14)

3. Guest Intros (00:00:31)

4. Standout insights, trends, or patterns from channel leaders in 2022 (00:01:12)

5. Do partner marketing and corporate marketing need to work together for demand generation? (00:06:58)

6. “Ecosystems” has been a trend for almost a couple of years now but what have you guys noticed from the channel leaders you’ve been interacting with? What are their general ideas around how they will or have implemented this concept? (00:09:54)

7. Co-selling and innovating together has been on the rise, being integral functions of a partner ecosystem – any trends you’ve noticed in these areas? (00:15:58)

8. There was a really interesting stat from The State of Partner Ops and Programs: “77.6% of all organizations and 92.6% of enterprise companies have a partner program.” (00:19:14)

9. Do people who are launching an ecosystem program have to consider the impact of a marketplace in their operations? (00:22:06)

10. What do you guys think about where we’re headed in terms Partner and Channel Technology – what trends have you noticed in this area? (00:25:57)

11. There’s been some talk recently of the increase in data utilization for channel leaders to supplement their operations with – what have you guys noticed around this? (00:30:39)

12. Have you noticed if many partnership leaders are using data in their partner operations and how so? (00:31:56)

13. Vince's Predictions for the channel in 2023 (00:33:58)

14. Rob's Predictions for the channel in 2023 (00:35:50)

15. Do resellers have potential for growth in 2023? (00:38:19)

16. Where is cross platform integration headed in 2023? (00:39:44)

17. Do emerging technologies have a place in the partner ecosystem? (00:42:45)

18. Conclusion and final predictions (00:46:05)