Not many artists actually hail from Tennessee, but the scenic valleys and rolling hills of The Volunteer State are part of Dustin Lynch’s DNA. In this episode of On the Bus, Country Thunder CEO Troy Vollhoffer sits down with Dustin to discuss his journey from playing fraternity parties and weddings across the southeast to being the first country artist with a club residency at the Wynn in Las Vegas. Plus, stick around for our new segment, Thunder Strike, where Troy features upcoming festival performer Riley Green’s hit song “Damn Good Day to Leave” to give you a taste of what’s to come at Country Thunder in 2025.…
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محتوای ارائه شده توسط Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital
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Your Personal 'Hidden Goldmine' For Scroll-Stopping Marketing Angles
Manage episode 336057817 series 3195034
محتوای ارائه شده توسط Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to Open Source Growth with your host Dean Denny. In this episode, Dean shares a unique discovery that will dramatically improve your ability to write winning ads and convert customers. But before he dives into that, he reminds listeners to hit the subscribe and like button to support the podcast's growth.
Dean then shares his personal struggle as a business owner of a marketing agency. He loves marketing, sales, and leadership, but business operations and fine details drain him. This often results in a wild contraction of the agency's monthly recurring revenue when he gets too caught up in fulfilling client strategy and neglecting his own marketing.
He acknowledges the challenges of running a marketing agency, from managing different teams for web development, software, graphics, copywriting, media buying, conversion tracking, and more. Despite the hurdles, Dean believes in the agency's transformational power and shares how to sell its benefits to potential clients.
Tune in to this episode for actionable steps to achieve T2D3 growth in your SaaS company or 10X your eCommerce business, or simply grow your business, irrespective of the form.
CONNECT WITH OPEN SOURCE GROWTH:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Connect with Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
42 قسمت
Your Personal 'Hidden Goldmine' For Scroll-Stopping Marketing Angles
Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital
اشتراک گذاریManage episode 336057817 series 3195034
محتوای ارائه شده توسط Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Dean Denny, Founder + Director at Owendenny Digital, Australia's #1 SaaS Agency, Dean Denny, Founder + Director at Owendenny Digital, and Australia's #1 SaaS Agency یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Welcome to Open Source Growth with your host Dean Denny. In this episode, Dean shares a unique discovery that will dramatically improve your ability to write winning ads and convert customers. But before he dives into that, he reminds listeners to hit the subscribe and like button to support the podcast's growth.
Dean then shares his personal struggle as a business owner of a marketing agency. He loves marketing, sales, and leadership, but business operations and fine details drain him. This often results in a wild contraction of the agency's monthly recurring revenue when he gets too caught up in fulfilling client strategy and neglecting his own marketing.
He acknowledges the challenges of running a marketing agency, from managing different teams for web development, software, graphics, copywriting, media buying, conversion tracking, and more. Despite the hurdles, Dean believes in the agency's transformational power and shares how to sell its benefits to potential clients.
Tune in to this episode for actionable steps to achieve T2D3 growth in your SaaS company or 10X your eCommerce business, or simply grow your business, irrespective of the form.
CONNECT WITH OPEN SOURCE GROWTH:
Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital
Instagram: https://www.instagram.com/deanowendenny/
LinkedIn: https://www.linkedin.com/in/deandenny/
Connect with Owendenny Digital, Australia's #1 SaaS Marketing Agency
Instagram: https://www.instagram.com/owendennydigital/
Facebook: https://www.facebook.com/owendennydigital
LinkedIn: https://www.linkedin.com/company/owendenny/
YouTube: https://www.youtube.com/@owendennydigital
Website: https://www.owendenny.com
WORK WITH OWENDENNY:
Two options:
1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.
To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.
Get Your Free Growth Diagnostic
2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.
Have a friendly 10-minute chat with Dean
We look forward to hearing from you!
42 قسمت
همه قسمت ها
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1 Carnie Tricks to Corporate Triumph: Jesse Wroblewski’s Secret Code to Brand Success 1:12:27
1:12:27 
پخش در آینده 
پخش در آینده 
لیست ها 
پسندیدن 
دوست داشته شد1:12:27
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode of the podcast, Dean Denny interviews marketing expert Jesse Wroblewski. Jesse shares his journey from starting a vocational school to founding a successful marketing agency. He emphasizes the importance of adapting to industry shifts and maintaining a clear strategic vision. Jesse also discusses the challenges of scaling a services-based business and the pitfalls of pursuing growth without a clear focus. Tune in to learn about the significance of simplicity, specialization, and strategic branding for sustainable success in the marketing landscape. Timestamps [00:00:00] Jesse Wroblewski, a marketing expert, shares insights on brand differentiation and avoiding commoditization in the industry. [00:16:57] "Decommoditized businesses with science and art." [00:31:01] Differentiate with simplicity and approachability. [00:44:30] Differentiation is key for small businesses. Building relationships through value is crucial. Public speaking and lumpy mail can land mid-market and enterprise clients. [00:58:32] Friend discounts impact livelihood and relationships. Lessons Learned from the Podcast The Power of Differentiation: Jesse emphasizes the importance of transforming brands from being "interchangeable" to "irreplaceable." Lessons from Carnivals: Jesse draws a fascinating parallel between carnival culture and marketing. He explains how carnivals, often run by the most "undesirable" individuals in society, perfected the sales funnel through tactics like patter (attention-grabbing scripts), social proof, and qualifying prospects. The Importance of Focus: The hard way of trying to be everything to everyone can dilute your brand and lead to inefficiency. Adaptation and Reinvention: Jesse’s journey from building websites in the early 2000s to running a full-service marketing agency illustrates the need for continuous adaptation. Simplicity Scales: Jesse discusses how simplicity in service offerings is crucial for scaling a business. By focusing on a few key services and doing them exceptionally well, businesses can scale more effectively, avoiding the pitfalls of overextension and complexity that can cripple growth. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
On this episode of the podcast, Dean Denny shares valuable insights on maximizing ROI from Facebook ad campaigns. They discuss the importance of understanding the customer journey, creating compelling messaging, and utilizing the right assets for successful digital advertising. The episode also explores the significance of lead magnets, personalized calls, and presentations in attracting and nurturing potential clients. Additionally, they touch on the use of AI tools like ChatGPT for content creation and optimizing messaging in advertising campaigns. Overall, this episode provides strategies for lead generation, nurturing leads, and enhancing sales processes through strategic marketing efforts. Timestamps [00:02:54] Generate $27 for every $1 invested. [00:15:54] Effective marketing podcast with growth strategies. [00:19:56] Use Facebook lead forms for better data. [00:22:50] Use lead forms, Calendly, thank you page. [00:26:50] Increase show up rate on calls. Use Facebook cards, email marketing, automations. Build trust with audience. Lessons Learned from the Podcast Understand and Segment Your Target Market: One of the most crucial steps in achieving high ROI in Facebook ads is to thoroughly understand and segment your target market. By profiling customers into sub-markets or sub-avatars, such as startups, scale-ups, and enterprises, you can tailor your messaging, voice, and communication style to resonate with specific customer needs and pain points. Develop Effective Marketing and Sales Qualified Lead Offers: Create compelling Marketing Qualified Lead (MQL) offers like guides, checklists, or reports to capture contact information. Follow this with Sales Qualified Lead (SQL) offers that provide immediate value and a positive transformation, encouraging potential clients to book a call. Avoid negative messaging and ensure the offer is uplifting and motivational Optimize Ad Copy and Creatives: Use direct, succinct, and conversion-focused ad copy. High-quality video and static creatives should clearly communicate your message and attract your target audience. You can review successful examples in the Facebook ads library to understand what works well. Use Facebook Lead Forms and Automations: Instead of relying solely on landing pages, leverage Facebook lead forms to capture leads efficiently. Ensure that your thank-you pages and follow-up emails drive leads to book calls. Automate your email sequences to nurture leads over time, helping build familiarity and trust with your brand. Patience and Understanding Sales Cycles: Recognize that achieving significant ROI takes time. Understand your sales cycle and don’t expect immediate results. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
1 Unleashing the Power of Storytelling with Naomi Soman of Storylogick 1:13:18
1:13:18 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:13:18
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this episode of Open Source Growth, join hosts Dean Denny and Naomi Soman as they dive into the world of marketing, copywriting, and storytelling. Special guest Naomi Soman shares her expertise on user research, customer personas, and the psychology behind effective marketing strategies. Discover the secrets to engaging audiences through storytelling, conducting authentic user interviews, and optimizing headlines and CTAs. Learn how to adapt your copywriting strategies for social media, with a focus on authenticity, creativity, and experimentation. Don't miss out on this exciting episode filled with valuable insights on crafting compelling narratives and driving successful marketing campaigns. Timestamps [00:00:16] Copywriter at Monday.com, developed system for copywriting, focused on voice of customer data for acquisition team. [00:19:04] Voice of customer data used to create targeted copy for B2B FinTech startup. [00:37:29] Copywriting for social selling success. Authenticity, humor, and employee spotlights key. [00:54:27] Copywriter specializing in PPC, website copy, social selling. [01:10:41] Farmers and beekeepers love technology and storytelling. Lessons Learned from the Podcast The Power of Reading and Learning: Continuously seek out new books and resources to expand your knowledge. The mention of various books like Think and Grow Rich , Buy Back Your Time , Automatic Clients , Trading Up , and Magic Words highlights the importance of reading and learning from different sources to improve personal and professional skills. Value of Frameworks in Marketing: Understanding and utilizing frameworks can significantly enhance your marketing strategies. The discussion about Automatic Clients emphasizes the importance of having a well-structured approach to product fit marketing and delivering value, which can lead to better execution and client satisfaction. Importance of Storytelling: Stories play a crucial role in how we perceive and interact with the world. They are deeply ingrained in our psyche and offer insights into different cultures and perspectives. Cultural Diversity in Stories: Recognize that storytelling varies across cultures, and each culture has its unique narratives. This diversity can broaden our worldview and enrich our understanding of different societies. The stories from China, Israel, the US, Australia, and the UK, for example, each offer distinct lessons and values. Analyzing and Understanding Stories: Delving into the structure and purpose of stories can open up new ways of thinking and living. By analyzing the stories we encounter, we can uncover the underlying messages and values they convey, leading to a more fulfilling and enlightened life. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
On this episode of the podcast, Dean Denny shares the exciting benefits of using Google Ads for SaaS businesses. He dives into the power of reaching targeted audiences through platforms like Search, Display, and Video campaigns. He emphasizes the cost-effectiveness and tracking capabilities of Google Ads, as well as advanced bidding strategies like CPC and automated bidding. He also highlights the importance of conversion tracking, remarketing, and conversion rate optimization for maximizing results. With optimization techniques such as AB testing, clear call-to-action, and unique value propositions, businesses can achieve better performance. Dean stresses the significance of analyzing trends, audience insights, and negative keyword lists to improve ROI, and the importance of continuous testing and staying informed on Google Ads changes for business growth. Timestamps [00:02:41] Maximize growth with Google ads. [00:04:54] Cost-effective pay per click advertising for SaaS businesses. Target keywords, demographics, and interests effectively. [00:10:54] Google ads offers CPC and CPA bidding. Automated bidding strategies optimize for conversions. Remarketing and conversion rate optimization are key for success. [00:18:07] Optimize landing pages, ads, and keywords. [00:22:56] Establish ROI metrics, optimize campaigns, track conversions. Lessons Learned from the Podcast Understanding Google Ads Fundamentals : Google Ads offers immense reach and visibility, making it a powerful tool for SaaS businesses. Leveraging Google Ads allows you to target potential customers actively searching for solutions, maximizing growth and return on investment. Effective Targeting Strategies : Utilize precise targeting methods such as keyword targeting, demographic targeting, and interest/behavior targeting to ensure your ads reach the most relevant audience. Understanding customer intent and developing keyword lists aligned with their needs is essential. Bidding Strategies and Optimization : Familiarize yourself with bidding strategies such as CPC (Cost Per Click), CPA (Cost Per Acquisition), and automated bidding. Continuously optimize your campaigns based on performance metrics, conversion tracking, and ROI calculations to maximize efficiency. Advanced Tactics: Remarketing and Conversion Optimization : Implement advanced tactics like remarketing to re-engage with potential customers who have shown interest in your product. Focus on conversion rate optimization, ensuring clear and compelling landing pages aligned with ad messaging. Continuous Monitoring and Adaptation : Stay updated with Google Ads platform changes and trends. Regularly analyze performance insights, conduct A/B testing, refine targeting strategies, and optimize campaigns to improve efficiency and ROI over time. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
Join Dean Denny on Open Source Growth as he reveals the secrets to overcoming excuses and challenges for personal and professional growth. Through captivating stories of triumph over adversity, Dean showcases the transformative power of perseverance and self-awareness. From encounters with American Express representatives to roadside assistance workers, these stories inspire listeners to identify and challenge their own excuses. Dean emphasizes the importance of setting clear goals and seeking accountability partners to stay on track. Discover the mindset shifts and strategies that will help you focus on what you can do, rather than what you can't. Timestamps [00:01:47] Excuses limit us from potential. Podcast. [00:02:47] Unexpectedly positive phone call experience. Human resilience. [00:05:34] Flat tire, one-armed man saves day. [00:07:52] Excuses are fear-based defense mechanisms. [00:12:13] Excuses hinder growth, take action now. Lessons Learned from the Podcast Excuses Hold Us Back : Excuses are described as subconscious defense mechanisms that prevent individuals from facing their fears and stepping out of their comfort zones. They often stem from a fear of failure or a fear of how others will perceive us during the learning or beginner stages of new endeavors. Excuses Prevent Goal Achievement : When individuals rely on excuses, they hinder their ability to reach their goals. Excuses may manifest as blaming others or external circumstances for one's own shortcomings or lack of progress. Excuses Are Addressable : Excuses can be identified and challenged through self-awareness and introspection. By examining the validity of excuses and considering alternative perspectives, individuals can break through mental barriers and take action towards their goals. Accountability is Key : Having an accountability partner, whether it's a spouse, friend, or colleague, can help individuals stay on track and hold them to their commitments. Accountability partners provide support and encouragement while also providing constructive feedback when necessary. Shift from "Can't" to "Can" Mentality : It's important to shift mindset from focusing on limitations and what can't be done to focusing on possibilities and what can be achieved. Goals should be used to drive actions rather than allowing circumstances to dictate inaction. Take Action and Make Greatness Happen : The podcast emphasizes the importance of taking action and overcoming excuses to achieve greatness in both personal and professional endeavors. By challenging excuses and committing to growth, individuals can unlock their full potential. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
1 LinkedIn Ads For SaaS: Everything You Need To Know To Book Demos, Free Trials and Scaling Your MRR 18:01
On this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimization techniques, stressing the value of clear targeting, lead forms, and gated content for effective lead generation. He also emphasizes the significance of tracking conversions using Google tags and the LinkedIn insights tag to enhance campaign effectiveness. Timestamps [00:00:04] SaaS marketing podcast by Dean Denny. [00:03:32] LinkedIn ideal for B2B SaaS platforms. [00:06:28] LinkedIn ads for B2B sales growth. [00:09:54] Increase video views, drive traffic, target ICP. [00:13:40] Build lead magnet, invest in landing page, optimize LinkedIn ads. Lessons Learned from the Podcast LinkedIn's Potential for B2B Growth : Recognize LinkedIn as a potent platform for B2B businesses to acquire quality leads, trials, demos, and recurring revenue due to its professional user base and robust targeting options. Cost-Effectiveness Alignment : Ensure that your average order value (AOV) or customer acquisition costs (CAC) align with LinkedIn's higher traffic costs to achieve a reasonable return on investment, especially for businesses employing a sales-led growth approach. Strategic Objective Differentiation : Understand the distinction between demand generation (building brand awareness and engagement) and lead generation (booking demos and filling the sales pipeline), tailoring campaigns and assets accordingly to meet specific business objectives. Effective Targeting and Optimization : Utilize LinkedIn's diverse targeting options based on job titles, industries, company size, etc., and optimize campaigns based on your ideal customer profile (ICP) to maximize results and minimize wasted ad spend. Continuous Monitoring and Adaptation : Implement proper tracking mechanisms, monitor campaign performance regularly, analyze key metrics, and adjust strategies as needed to optimize results, emphasizing continuous learning and improvement for sustained growth. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
On this episode of the podcast hosted by Dean Denny, discover the powerful 'one three one rule' for leading marketing teams. Learn how this rule can streamline meetings, empower team members, and drive business growth. Find out how to maximize team productivity and efficiency in marketing leadership roles. Explore strategies for clear problem-solving and decision-making processes to accelerate progress and minimize time-consuming discussions. Timestamps [00:02:25] Leverage team for successful marketing campaigns. [00:03:52] Marketing meetings can spiral out of control, but implementing the 1-3-1 rule can help streamline discussions and decision-making. [00:05:35] One three one rule for problem-solving. [00:07:02] Implement one three one rule. Empower, leverage, move faster, get most out of people. Lessons Learned from the Podcast Key Components of the 1:3:1 Rule 1. Define the Problem (The One): When a team member presents a problem or challenge, the first step is to clearly define the specific issue at hand. It's crucial to focus on identifying the core problem rather than getting sidetracked by multiple issues. 2. Develop Three Solutions (The Three): Once the problem is defined, the team member is tasked with generating three potential solutions. This encourages creativity and critical thinking, providing multiple options to address the identified problem. 3. Recommend the Best Solution (The One): Finally, the team member selects and recommends the most suitable solution from the three options presented. They must justify their choice, providing rationale and insights behind their decision. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
On this episode of Open Source Growth, Dean Denny discuss the benefits of podcasting for SaaS companies. He highlights how podcasting can help build a strong brand and engage with the audience. He also provides insights on setting up a podcast, including equipment recommendations and publishing platforms. The host suggests talking about valuable topics like software marketing and lead generation to attract customers. He emphasize the importance of adding personal touches and sharing personal experiences to create a unique brand. Stay tuned for future episodes on audience engagement, storytelling frameworks, guest interviews, and metrics for measuring success. Timestamps [00:00:07] Podcasting is an effective tool for SaaS companies. [00:01:53] Podcasting is effective for marketing. [00:03:30] Podcasts can help build a likable brand. [00:06:50] Calculate podcast ROI with long-term commitment. [00:11:58] Informed marketing agency talks about everything. [00:13:58] "Add personality, don't overthink, just do." [00:15:30] Focus on the next step, overcome obstacles. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://owendenny.com/ WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. We look forward to hearing from you! …
On this episode of Open Source Growth, Dean Denny and his wife Hannah discuss the concept of vision boards and how they can help couples stay on the same page and achieve their goals together. Dean explains the law of attraction and how having a vision board can help focus one's energy on achieving their goals. He encourages listeners to create their own vision boards and offers help and advice if needed. Timestamps [00:01:39] Explore conflicting visions in marriage. [00:04:08] Create dream life: Law of Attraction [00:09:26] Create vision for relationship success. [00:10:58] Couples create dream vision board. [00:12:37] Eradicate confusion, create shared vision. [00:15:06] Living dreams through vision boards. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
On this episode of Open Source Growth, Dean Denny, founder and director of Australia's top-ranked SaaS marketing agency Owen Denny Digital, discusses the importance of building an effective B2B SaaS growth marketing team. He recommends hiring a high-quality generalist, outsourcing specialist help, and hiring agencies for media buying, strategy, and SEO. He also suggests hiring from disadvantaged communities and bringing in a CMO to oversee the whole team. Timestamp: [00:01:47] Building B2B SaaS team: step-by-step instructions. [00:03:55] Marketing team part of revenue team. [00:06:14] Enable customers to self-serve, self-submit, revenue-driven. [00:08:27] Hire quality generalist, train, manage, align goals. [00:18:56] Outsource copy, hire copywriter, video editor. [00:21:23] Create content team, CMO, report up, philosophical choices. [00:23:19] Hire agency help for growth. Top 5 Lessons Learned from the Podcast Lesson 1: Recognize the marketing team as part of the greater revenue team . Align marketing efforts with sales to ensure the generation of revenue is the ultimate goal. Understand the company's vision and revenue targets, and ensure the marketing team shares this focus. Lesson 2: Prioritize hiring a general marketing assistant before outsourcing to agencies. In the early stages, a versatile marketing assistant can handle various tasks, allowing the founder to focus on strategic direction. When ready to expand, consider outsourcing specific tasks to agencies based on needs. Lesson 3: Hire an in-house copywriter early in the growth stages. Having a consistent tone of voice across all platforms is crucial for effective communication. An in-house copywriter can maintain brand consistency and negotiate better rates with agencies while aligning content with overall marketing goals. Lesson 4: As the team grows, bring in-house specialists like video editors. Building an internal content creation team with specialists like video editors ensures a steady flow of high-quality content. Consider hiring from disadvantaged communities for skilled yet cost-effective talent. Lesson 5: Introduce a Chief Marketing Officer (CMO) to oversee the entire marketing operation. A CMO becomes essential as the team expands, managing activations, networking events, and reporting frameworks. This strategic leadership ensures efficient coordination among team members and helps the business scale effectively. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
1 Building High Performance Software Teams And Companies With Frederic Joye, Co-Founder Of Arcanys 1:10:04
1:10:04 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:10:04
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدIn this episode of Open Source Growth Podcast, Frederic Joye, co-founder of Arcanys, shares a fascinating journey through the software industry. The discussion commences with an introduction to Frederic and his pivotal role in establishing Arcanys. Together, they delve into the profound impact of the software outsourcing industry on the Philippines' economic landscape. Notably, the podcast explores how outsourcing BPO services can uplift wages in developing countries, such as the Philippines. An essential facet of their conversation revolves around Arcanis' triumphant employee culture, fostering both professional development and career progression for its developers. In summary, this podcast not only offers a glimpse into Frederic Joye's dynamic career but also underscores the unique and empowering philosophy of Arcanys. It stresses the importance of holistic development, inclusivity, and self-confidence in the professional world. Lessons Learned Here are the top 5 lessons learned from the podcast with Frederic Joye: 1) Impact of Outsourcing: The outsourcing of software development can have a significant impact on the economy of countries like the Philippines, contributing to GDP growth and increased wages. 2) Employee-Centric Culture: Fostering a positive employee culture and offering opportunities for personal growth can lead to a low attrition rate and a more engaged workforce. 3) Client Focus and Adaptation: Being adaptable and shifting focus from large corporate clients to entrepreneurs and smaller businesses can be a strategic move for long-term success. 4) Unique Business Model: The podcast showcases a unique business model where payment is received only upon achieving success, emphasizing the importance of helping clients succeed. 5) Diversity and Inclusion: The importance of diversity and inclusion in the workplace is highlighted, and personal experiences underscore the significance of creating an inclusive environment for all employees. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
In this podcast episode hosted by Open Source Growth founder Dean Denny, he discusses their decision to use AI as a business coach to help grow their software or SaaS company. Dean explains his process of onboarding ChatGPT and training it to provide personalized business coaching, drawing inspiration from Tony Robbins' teachings. Dean shares how AI assists him in setting goals, generating daily schedules, handling tasks, and providing insights into his business's financials and operations. He highlights the benefits of AI coaching, such as time-saving, improved decision-making, and increased efficiency, while acknowledging some challenges related to AI's occasional output accuracy. Dean believes AI coaching has the potential to change lives and businesses significantly but emphasizes the importance of ethical use and ongoing learning to stay relevant in the evolving landscape of AI. In this podcast, you will learn that: AI Can Be Your Business Coach: You can use AI (like a smart computer program) to help you make better decisions and manage your business effectively. AI Needs Personalized Training: To make AI work well for you, you have to teach it about your specific goals and data. It's like giving it a manual on how your business works. AI Saves Time: AI can handle tasks like making schedules and sending emails, which saves you time and helps you focus on important things. Use AI Ethically: When using AI, be responsible with your data and privacy. Treat it like a trustworthy tool. AI Helps, But Humans Are Important: AI can be a great helper, but it won't replace humans. It's like having a super assistant, but human interactions are still valuable. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
In this episode of "Open Source Growth," Dean, founder of Owendenny Digital, discusses his journey of giving up caffeine due to health concerns and how it led to improved business success. He emphasizes the challenges faced by entrepreneurs and introduces a unique daily routine: working intensely in the morning when productivity is high and working out in the middle of the day to boost energy and clarity. Dean believes this routine provides the benefits of "two mornings" in a single day, allowing for optimal productivity and clear thinking. He encourages self-employed individuals to consider this approach to enhance their work-life balance and invites feedback on its scientific validity. Ultimately, Dean underscores the importance of maintaining health while pursuing entrepreneurial success, offering assistance with direct response advertising for software companies. Here are the top five lessons learned: 1) Prioritize Health for Business Success: Dean's experience emphasizes that good health is essential for entrepreneurial success. Neglecting health can lead to issues that impact both personal well-being and business performance. 2) Optimize Daily Routine: Dean's unique daily routine of intense morning work and a midday workout can provide a productivity boost. Tailoring your schedule to align with your energy levels can enhance overall efficiency. 3) Endorphins Enhance Productivity: Exercise-induced endorphins can replicate the mental clarity and energy of a productive morning. Incorporating physical activity into the day can help maintain focus and positivity. 4) Global Clientele Requires Flexibility: If you work with clients across different time zones, it's crucial to structure your day to accommodate their needs effectively. Flexibility in your schedule can lead to better client relationships. 5) Continuous Improvement: Dean encourages self-employed individuals to explore innovative approaches to their daily routines and be open to experimenting. Continuous improvement in work-life balance can contribute to long-term success. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
On this Part 2 episode of "Marketing A Marketing Agency", Dean Denny and Sam Kariuki discuss how to generate leads and create offers for their target audience. They explain how they initially made a mistake by offering a free website to the wrong audience, and how they then created offers such as a free LinkedIn order, Facebook go at it, and a strategy session. After two months of hard work, they launched their ads and generated a hundred and thirty leads. They also discuss how to build relationships with potential customers and convert them into sales qualified opportunities. They explain the importance of giving value and gain trust before selling. Timestamps [00:04:40] Mismatched target audience; wrong market awareness [00:09:06] Testing mindset yields success. [00:23:09] Trustworthy relationships yield success. [00:32:35] Building trust through events. [00:38:30] Help clients solve challenges [00:44:34] Marketing success through testing, failure, and data. [00:50:13] Data-driven decisions for quick wins. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
1 Marketing A Marketing Agency - Part 1 1:00:21
1:00:21 پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شد1:00:21
پخش در آینده پخش در آینده لیست ها پسندیدن دوست داشته شدOn this PART 1 episode of 'Marketing A Marketing Agency', host & founder Dean Denny is joined by Sam Kariuki, Head Of Performance Media at Owendenny Digital, to discuss the importance of understanding the market and the messaging you give to your audience. They explained how AI is changing the way we do things and how marketers should focus on personal experiences to stand out. They also covered how to speak your customer's language and how to use paid traffic to grow your business. They emphasized the importance of colonization when it comes to marketing and how to create a successful webinar. Timestamps [00:04:27] Marketing agencies lack customer avatar. [00:10:49] Message-market mismatch: understand industry. [00:17:52] Marketing agency learns hard lesson: no perfect, extreme headlines work. [00:23:30] Learn, pivot, adapt, relate, brand, succeed. [00:35:40] Launch webinar, change it, great offer drives conversions [00:42:37] Build trust with clients through language. [00:49:09] Dynamic content for changing markets. [00:54:42] Create unique content with personal experiences. CONNECT WITH US: Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital Instagram: https://www.instagram.com/deanowendenny/ LinkedIn: https://www.linkedin.com/in/deandenny/ Owendenny Digital, Australia's #1 SaaS Marketing Agency Instagram: https://www.instagram.com/owendennydigital/ Facebook: https://www.facebook.com/owendennydigital LinkedIn: https://www.linkedin.com/company/owendenny/ YouTube: https://www.youtube.com/@owendennydigital Website: https://www.owendenny.com WORK WITH OWENDENNY: Two options: 1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR. To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help. Get Your Free Growth Diagnostic 2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business. Have a friendly 10-minute chat with Dean We look forward to hearing from you! …
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