LinkedIn Ads For SaaS: Everything You Need To Know To Book Demos, Free Trials and Scaling Your MRR

Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital

On this episode of the podcast, Dean Denny shares practical insights on maximizing the potential of LinkedIn ads for B2B SaaS businesses. He discusses strategies for demand generation and lead generation campaigns, emphasizing the importance of careful consideration of unit economics. Dean highlights targeting options, campaign setup, and optimization techniques, stressing the value of clear targeting, lead forms, and gated content for effective lead generation. He also emphasizes the significance of tracking conversions using Google tags and the LinkedIn insights tag to enhance campaign effectiveness.

Timestamps [00:00:04] SaaS marketing podcast by Dean Denny.

[00:03:32] LinkedIn ideal for B2B SaaS platforms.

[00:06:28] LinkedIn ads for B2B sales growth.

[00:09:54] Increase video views, drive traffic, target ICP.

[00:13:40] Build lead magnet, invest in landing page, optimize LinkedIn ads.

Lessons Learned from the Podcast

1. LinkedIn's Potential for B2B Growth: Recognize LinkedIn as a potent platform for B2B businesses to acquire quality leads, trials, demos, and recurring revenue due to its professional user base and robust targeting options.

2. Cost-Effectiveness Alignment: Ensure that your average order value (AOV) or customer acquisition costs (CAC) align with LinkedIn's higher traffic costs to achieve a reasonable return on investment, especially for businesses employing a sales-led growth approach.

3. Strategic Objective Differentiation: Understand the distinction between demand generation (building brand awareness and engagement) and lead generation (booking demos and filling the sales pipeline), tailoring campaigns and assets accordingly to meet specific business objectives.

4. Effective Targeting and Optimization: Utilize LinkedIn's diverse targeting options based on job titles, industries, company size, etc., and optimize campaigns based on your ideal customer profile (ICP) to maximize results and minimize wasted ad spend.

5. Continuous Monitoring and Adaptation: Implement proper tracking mechanisms, monitor campaign performance regularly, analyze key metrics, and adjust strategies as needed to optimize results, emphasizing continuous learning and improvement for sustained growth.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

• Instagram: ⁠⁠⁠⁠⁠⁠https://www.instagram.com/deanowendenny/⁠⁠⁠⁠⁠⁠
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Owendenny Digital, Australia's #1 SaaS Marketing Agency

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• YouTube: ⁠⁠⁠⁠⁠⁠https://www.youtube.com/@owendennydigital⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠https://www.owendenny.com⁠⁠⁠⁠⁠

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠⁠⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠⁠⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠⁠⁠⁠⁠Have a friendly 10-minute chat with Dean⁠⁠⁠⁠⁠

We look forward to hearing from you! ⁠⁠⁠