Connecting Consumer Insights to Brand Strategy

On Brand with Nick Westergaard

Richard Davies is the co-founder of Alchemy-Rx. With decades with brands like Unilever, he specializes in connecting changing consumer insights to effective brand strategy. We discussed all of this and more this week on the On Brand podcast.

About Richard Davies

Richard Davies is a seasoned consumer goods industry veteran with a remarkable career spanning nearly three decades, contributing to over 250 brands across more than 50 categories. He has an extensive background in brand strategy and consumer insights, holding various executive roles at Unilever such as Global Head of CMI, SVP of Corporate Strategy, Head of Innovation, and GM of Asia. As Chief Marketing Officer at Newell Brands, Richard led the company’s marketing and development functions, overseeing the creation of over 4,000 new product innovations. Since co-founding Alchemy-Rx in 2018, Richard has specialized in marketing, focusing on founder-led brands, private equity, and public companies. He is an expert in brand strategy, brand building, brand innovation and consumer insights.

From the Show

What brand has made Richard smile recently? Richard directed us to his ongoing love of the Kinder brand.

Connect with Richard on LinkedIn and the Alchemy-Rx website.

As We Wrap …

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• On Brand is a part of the Marketing Podcast Network.

Until next week, I’ll see you on the Internet!

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