What Will You Do When E-Commerce No Longer Requires A Website? | Ask An Expert

Omni Talk Retail

Are you ready for commerce without websites? In this Omni Talk Expert Series conversation, hosts Chris Walton and Anne Mezzenga sit down with Jon Cleaver (CTO, Sportshoes.com) and Malte Ubl (CTO, Vercel) to explore how composable architecture and AI are reshaping retail's future. Jon shares the inside story of Sportshoes.com's aggressive 7-month website transformation... moving from a frustrating monolithic system to a flexible, composable stack. Malte reveals how modern infrastructure makes it possible to scale from zero to 100,000 compute instances instantly, and why retailers must think API-first to survive the agentic commerce revolution. Key topics covered: • Why composable commerce beats monolithic systems for AI readiness • How to transform your website in 7 months (and keep your job) • The real cost of AI in retail and how to manage it • Why your website won't disappear... but how customers will use it will • Starting your agentic AI experiments with logged-in customers • The critical role of product data enrichment for AI discovery Whether you're a CTO evaluating your tech stack or a merchant trying to understand where retail is heading, this conversation delivers practical insights you can act on today. #RetailTech #ComposableCommerce #AgenticAI #Ecommerce #RetailInnovation #APIFirst #DigitalTransformation