It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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محتوای ارائه شده توسط Omni Talk Retail. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Omni Talk Retail یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Tractor Supply SVP Of Digital On Omnichannel Success, Org Design & Staying Agile | CommerceNext 2024
Manage episode 423389730 series 2106196
محتوای ارائه شده توسط Omni Talk Retail. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Omni Talk Retail یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this exclusive interview recorded live from the Ownit AI Studio at CommerceNext 2024, Rick Lockton, SVP of Digital at Tractor Supply Company, shares insights on navigating the challenges and opportunities of omnichannel retail. With a background in merchandising and over a decade of experience in digital product management, Rick discusses the importance of organizational design, incentives, and collaboration between digital and store teams. Rick shares his priorities for Tractor Supply, including improving site conversion, leveraging AI in marketing, and building a CDP to better understand and engage customers. He also touches on the value of adopting agile methodology and a product mindset in key areas of the business, such as e-commerce and merchandising. Discover how Tractor Supply is driving digital transformation and omnichannel success by staying close to customers, integrating store and digital experiences, and embracing new retail technologies in this engaging conversation.
…
continue reading
1105 قسمت
Tractor Supply SVP Of Digital On Omnichannel Success, Org Design & Staying Agile | CommerceNext 2024
Manage episode 423389730 series 2106196
محتوای ارائه شده توسط Omni Talk Retail. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Omni Talk Retail یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this exclusive interview recorded live from the Ownit AI Studio at CommerceNext 2024, Rick Lockton, SVP of Digital at Tractor Supply Company, shares insights on navigating the challenges and opportunities of omnichannel retail. With a background in merchandising and over a decade of experience in digital product management, Rick discusses the importance of organizational design, incentives, and collaboration between digital and store teams. Rick shares his priorities for Tractor Supply, including improving site conversion, leveraging AI in marketing, and building a CDP to better understand and engage customers. He also touches on the value of adopting agile methodology and a product mindset in key areas of the business, such as e-commerce and merchandising. Discover how Tractor Supply is driving digital transformation and omnichannel success by staying close to customers, integrating store and digital experiences, and embracing new retail technologies in this engaging conversation.
…
continue reading
1105 قسمت
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