It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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محتوای ارائه شده توسط Omni Talk Retail. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Omni Talk Retail یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Kingfisher's Chief Digital Director On AI, Marketplaces & Omnichannel Retail | Shoptalk Europe
Manage episode 422096570 series 2106196
محتوای ارائه شده توسط Omni Talk Retail. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Omni Talk Retail یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe, Marc Vicente Sala, Chief Digital Director at Kingfisher PLC, shares insights on the company's digital transformation and omnichannel journey. Kingfisher, a leading home improvement retailer with brands like B&Q, Screwfix, Castorama, and Brico Dépôt, is focusing on harnessing the power of AI, marketplaces, and retail media to enhance customer experiences. Marc Vicente discusses the importance of organizing and leveraging customer data to enable effective AI implementation, including algorithmic AI for forecasting and demand planning, as well as generative AI for catalog improvement and image quality enhancement. He also highlights the growing significance of marketplace business models and their synergy with retail media, allowing sellers to gain visibility and monetize through performance-based strategies. Discover how Kingfisher is navigating the digital landscape and driving omnichannel retail innovation in this engaging conversation.
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continue reading
1105 قسمت
Manage episode 422096570 series 2106196
محتوای ارائه شده توسط Omni Talk Retail. تمام محتوای پادکست شامل قسمتها، گرافیکها و توضیحات پادکست مستقیماً توسط Omni Talk Retail یا شریک پلتفرم پادکست آنها آپلود و ارائه میشوند. اگر فکر میکنید شخصی بدون اجازه شما از اثر دارای حق نسخهبرداری شما استفاده میکند، میتوانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this exclusive interview recorded live from the Walmart Commerce Technologies Studio at Shoptalk Europe, Marc Vicente Sala, Chief Digital Director at Kingfisher PLC, shares insights on the company's digital transformation and omnichannel journey. Kingfisher, a leading home improvement retailer with brands like B&Q, Screwfix, Castorama, and Brico Dépôt, is focusing on harnessing the power of AI, marketplaces, and retail media to enhance customer experiences. Marc Vicente discusses the importance of organizing and leveraging customer data to enable effective AI implementation, including algorithmic AI for forecasting and demand planning, as well as generative AI for catalog improvement and image quality enhancement. He also highlights the growing significance of marketplace business models and their synergy with retail media, allowing sellers to gain visibility and monetize through performance-based strategies. Discover how Kingfisher is navigating the digital landscape and driving omnichannel retail innovation in this engaging conversation.
…
continue reading
1105 قسمت
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