Brico Dépôt's Caroline Welsh On Rapid E-commerce & Marketplace Launch | Shoptalk Europe

Omni Talk Retail

In this exclusive interview recorded live from the Walmart Commerce Technologies Studio from Shoptalk Europe, Caroline Welsh, Customer Digital and Trading Board Director at Brico Dépôt (part of the Kingfisher Group), shares insights on the company's remarkable journey in launching an e-commerce website in just eight days and a marketplace in three months during the COVID-19 pandemic. Caroline also discusses her role in overseeing merchandising, advertising, loyalty, pricing, and customer data to create exceptional omnichannel experiences. Discover how Brico Dépôt stays true to its purpose while expanding its assortment, leveraging store colleagues' expertise, and fostering partnerships. Caroline also emphasizes the importance of clearly defining the MVP to move quickly and efficiently. Looking ahead, Caroline highlights the critical need for attracting future trade professionals and increasing female representation in the home improvement industry. She also touches on the importance of sustainability and how Kingfisher Group is supporting apprenticeships to build a strong workforce.