How to Create a Sold Out Brand & Why Marketing is All Storytelling with Heather Catania

Okay Sister

Heather Catania chats with Scout and Mady about how to build a successful brand that actually resonates, how she transitioned from traditional media to social media, and why some celebrity brands work and others don’t! A jam-packed episode for anyone who is obsessed with all things marketing, storytelling, social media, and digital. Heather Catania is known as the celebrity social media secret weapon. She went from magazine editor in New York City, formerly working as the bookings editor at Nylon and Harper's Bazaar, to becoming an accidental entrepreneur and founder of seven figure social media agency called social floor. Heather runs high level digital storytelling, brand strategy, and content creation for a network that touches a daily reach of over 150 million people worldwide. Her brand strategy has garnished clients multi million dollar brand deals, product launches with major retailers and increased influence worldwide. Her client roster includes Priyanka Chopra Jonas, Taraji P. Henson, Ashley Tisdale, Bethany Frankel, Brooke Shields, Tia Mowry and Sara Blakely to name a few. Watch Okay Sister on YouTube: Okay Sister Podcast Follow Heather on Instagram… @heathercatania @thelever Follow Okay Sister on… Instagram: @okaysisterpod TikTok: @okaysisterpod Follow Scout on… Instagram: @scoutsobel TikTok: @scoutsobel REVUE: @revueeditorial www.revueeditorial.com Sign up for REVUE’s newsletter HERE Follow Mady on… Instagram: @madymaio TikTok: @madymaio Camber: @camberapp Sign up for Camber’s newsletter HERE See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.