Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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محتوای ارائه شده توسط Officially Marsha Talks. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Officially Marsha Talks یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
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Manage episode 321507042 series 3321645
محتوای ارائه شده توسط Officially Marsha Talks. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Officially Marsha Talks یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Unspoken hurts if left alone and not dealt with will create hidden pain and misdirected pain that can and will hurt others you love. Let’s talk about that today.
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21 قسمت
اشتراک گذاریManage episode 321507042 series 3321645
محتوای ارائه شده توسط Officially Marsha Talks. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Officially Marsha Talks یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Unspoken hurts if left alone and not dealt with will create hidden pain and misdirected pain that can and will hurt others you love. Let’s talk about that today.
…
continue reading
21 قسمت
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Officially Marsha Talks
To receive instruction in wise behavior righteousness, justice and equity; Let’s talk.
We are taking on the book of proverbs. This episode we have to become intimate with wisdom & instruction so we can discern understanding.
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Officially Marsha Talks
In this episode In Exodus 16 we see that although God gave His people deliverance they still complained. How many of us although we have been delivered we have old mindsets keeping us in our past. This will keep us from our promises of God. Let’s pray!
Have you ever found yourself in a situation where you have to make a decision? How do you know if it’s the right decision that you’re making? Join me in this episode as we talk about ways that we can discern if it’s right or wrong.
Do you ever find yourself going in circles? It could be because you’re listening to your feelings instead of the Holy Spirit. Join me in this episode as we talk about listening to the Holy Spirit instead of your flesh.
Have you left a job a church or a relationship because it shows your weakness? This is episode you have listen to. Let’s talk.
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Officially Marsha Talks
This episode we are asking ourselves to locate ourselves. Mentally, Spiritually, Emotionally. Can you honestly answer those questions? Let’s talk and let’s get real.
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Officially Marsha Talks
Ever wish you had some arms to hold you? No questions asked. Just let me cry and tell me that it’s going to be ok this storm will pass. In this podcasts let’s hear how to deal with this.
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Officially Marsha Talks
This is where the rubber meets the road. Are you ready? Let’s talk….
What is causing you to be held back? Let’s talk!!
What if you are still in the healing process? What do you do? Part 2
Genesis 6:3 We won’t always have the opportunity to seek God. Our days are numbered. Unless we seek His presence we are slowly taking days off our life.
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Officially Marsha Talks
Unspoken hurts if left alone and not dealt with will create hidden pain and misdirected pain that can and will hurt others you love. Let’s talk about that today.
O
Officially Marsha Talks
Genesis 4:1 Talks about how God was teaching Cain why it was important to give God his first and his best. Are you dealing with displaced anger and not connecting with your feelings or emotion? Did you know it can create conflict with your relationship with God and with others?
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Officially Marsha Talks
Where are you in your healing process? Have identified the pain? The hurt? Let’s talk about it
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