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Why Storytelling Leaves an Impact | Chapter 28 with Cassandra Bates
Manage episode 403239593 series 3140840
محتوای ارائه شده توسط NXT GEN MVMNT. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط NXT GEN MVMNT یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
Ever wondered how some of the largest corporations are able to convey a compelling message to their audience?
It's because of their ability to tell a story.
This is where we go under the surface with Cassandra Bates, and she is a force to be reckoned with. Cassandra has been a marketing expert for global brands such as Mattel, Sony, Coca-Cola, and a large number of established companies on consumer engagement and how to move product faster/smarter.
Today, she consults for NASA as a subject matter expert with a focus on Social and Digital Engagement, Youth Marketing, Analytics, and Storytelling, and is the Chief Marketing Officer of Evoke Play to help emerging startups showing them the value of strategy in creating compelling brand experiences.
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Follow Cassandra's journey:
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