The Sleep Coach: The Harsh Truth About Sleep Supplements and Why Your Rest Isn't Improving!

No Bollocks with Matt Haycox

Are you struggling to get the quality sleep your body needs to function at its peak? In this groundbreaking episode, Matt Haycox interviews Nick Littlehales, the world’s foremost elite sport sleep coach, who has redefined how top athletes, including Cristiano Ronaldo, approach rest and recovery. With over 35 years of experience and his game-changing R90 Technique, Nick takes us on a journey through the myths of sleep and reveals why the traditional 8-hour sleep model might be holding you back.

Nick’s revolutionary approach moves beyond the outdated 8-hour sleep block, advocating for a polyphasic sleep model that mirrors the natural cycles of our circadian rhythms. His techniques have been embraced by global sports icons, from Manchester United under Sir Alex Ferguson to Olympic champions in British Cycling. In this episode, we break down the science of sleep cycles, the impact of macho sleep deprivation culture, and why quality sleep is the ultimate competitive edge.

But this episode isn’t just for elite athletes—Nick’s insights and strategies apply to anyone looking to enhance their daily performance and overall well-being. Learn how to adjust to time zones like a pro, navigate the confusing world of sleep supplements, and discover actionable tips you can start using tonight to improve your sleep quality.

If you’re ready to stop sabotaging your recovery and take your performance to the next level, this conversation with the man who taught Cristiano Ronaldo how to sleep is one you can’t afford to miss. Tune in and revolutionize the way you think about sleep.
Timestamps:
0:00 - Intro
1:10 - Making a Career out of Sleep
9:33 - The Importance of Sleep
19:11 - The Macho Culture surrounding Lack of Sleep
26:16 - Sleep doesn't need to be sleep
41:39 - Sleep Supplements
48:01 - Adjusting to Timezones
54:36 - Top Actionable Sleep Tips
1:02:55 - Conclusion

Connect with Matt Haycox:

▶ Instagram: https://www.instagram.com/thematthaycox/

▶ YouTube: Matt Haycox - YouTube

▶ LinkedIn: https://www.linkedin.com/in/matt-haycox/

▶ Website: https://matt-haycox.com/podcasts/
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I’m Matt Haycox—entrepreneur, investor, mentor, and your go-to guy for no-bollocks advice on business and personal growth.

With over 25 years of experience building and funding businesses across industries, I’ve faced it all—wins, losses, and the ultimate comeback story. Through my podcasts, No Bollocks with Matt Haycox and Stripping Off with Matt Haycox, I cut through the bullshit to bring you real, actionable strategies and raw conversations with entrepreneurs, celebrities, and industry leaders.

Whether you’re looking to scale your business, secure funding, or avoid the mistakes I’ve learned the hard way, my goal is simple: to help YOU create YOUR success story.

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1. Intro (00:00:00)

2. Making a Career out of Sleep (00:01:10)

3. The Importance of Sleep (00:09:33)

4. The Macho Culture surrounding Lack of Sleep (00:19:11)

5. Sleep doesn't need to be sleep (00:26:16)

6. Sleep Supplements (00:41:39)

7. Adjusting to Timezones (00:48:01)

8. Top Actionable Sleep Tips (00:54:36)

9. Conclusion (01:02:55)