Season 2, Episode 5: Building a Sustainable Business Case with Pia Heidenmark Cook

Navigating Zero - Global Trade’s Powerful Wave of Change

Convincing senior leadership of the importance of sustainability can be challenging. However, it is possible to build a strong business case for its adoption.

In this episode, Lora Jakobsen, Chief Purpose Activist at ZeroNorth, sits down with Pia Heidenmark Cook, an ESG and sustainability leader with over 25 years of experience across various global industries, including professional services, healthcare, sports retail, sustainable materials, and hospitality. Pia is perhaps best known for her impactful tenure as Chief Sustainability Officer at IKEA, where she led significant transformations in the company’s approach to environmental stewardship.

Lora and Pia discuss how she convinced IKEA’s senior leadership that sustainability had a strong business case, the profound impact of high-quality evidence and data, and how anyone, regardless of their sector or position, can make a difference.

The world is in a climate crisis, and all industries must do their part to reach zero emissions. Maritime trade is critical to today's society but is responsible for roughly 3% of all greenhouse gas emissions. A future where global trade reaches zero emissions is possible. But how do we get there? In this podcast, we're sitting down with thought leaders to explore the inner workings of global trade, its massive impact on our society, and the obstacles it faces while navigating its way to zero.

About Pia Heidenmark Cook: LinkedIn

About Eurazeo Planetary Boundaries Fund: Website

About Embedding Sustainability: How to Drive Organizational Transformation

About ZeroNorth: Website

About Lora Jakobsen: LinkedIn

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