77. Leadership Thoughts & "Pet Parent" Channel Talk w/Lisa Diehl, Director at Freshpet

My Curious Colleague ~ CPG CX

🐶Hello My Curious Colleagues. This week my Guest is my colleague ⁠Lisa Diehl⁠, Director, Consumer Care at ⁠Freshpet⁠. A big Welcome Back to Lisa…as she chats w/me for her 3rd appearance on the ⁠My Curious Colleague 🔍 #CPGCX ⁠ podcast S4 Ep77…!

A big Welcome... and thank you to our new sponsor of the podcast, HOLDCOM, Inc...And --

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🐾Lisa reflects on her new role & industry and to quote Lisa – “really got her paws wet” and dug right in.

⬆️Lisa talks about her new, expanded role as a Director and some of the adjustments she’s making such as being more of a “Guide & Coach” and head cheerleader, in addition to taking more of an aerial view & thinking more strategically to name a few.

And we talk lot abouts the Channels she’s executed to ensure her organization is in the channels where her “pet parents” are. Love that… and such a basic consumer care tenant. Lisa most recently launched a “branded” virtual assistant name “Scout”.

💜So, thank you again Lisa…!

#mycuriouscolleague #cpg #cpgcx #cx #customerexperience

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