#205: Why Artists Need Strategy Over Followers in 2025 (feat. Jesse Kirshbaum)

Music Production and Mixing Tips for Beginner Producers and Artists | Inside The Mix

The music industry is shifting fast—are you ready for it? In this episode, Jesse Kirshbaum returns to Inside the Mix to break down how independent artists can build sustainable music careers in 2025. From strategic content creation to authentic brand deals, Jesse shares how “selling in” (not selling out) can help you monetize without compromising your creativity.

We dive into why follower count no longer dictates brand value, how artists with smaller audiences can still land partnerships, and what platforms reward consistent over perfect content. Jesse also unpacks the surprising return of physical retail spaces and why real-world fan engagement is more valuable than ever.

This episode reveals how to approach non-music brands, align with your values, and stay relevant in a fragmented industry where niche audiences rule. Whether you're just starting or rethinking your strategy, Jesse’s insights from the Beats + Bytes 2025 Halftime Report give you the tools to succeed on your own terms.

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1. Redefining Music Production Success in 2025 (00:00:00)

2. Artists as Brands: Navigating the Modern Music Landscape (00:10:12)

3. How Independent Artists Secure Brand Partnerships (00:16:09)

4. Authentic Content Creation for Music Marketing (00:21:44)

5. Quality vs. Quantity in Social Media for Artists (00:27:34)

6. The Fragmented Music Industry and Niche Artist Growth (00:31:31)

7. Final Takeaways and Artist Resources for 2025 (00:39:27)