What Does Culture Have To Do With Giving?

Missions to Movements

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How does culture play into the spirit of giving? And how should we think about calling in our believers and finding our super fans?
This is a special episode of a previously recorded keynote session from this year's Monthly Giving Summit.
None other than Dr. Marcus Collins is sharing his incredible expertise on the transformative role of cultural identity in marketing, revealing how small groups like Beatniks, Hippies, and Hipsters grew into influential subcultures.
Discover how aligning your nonprofit's mission with the core beliefs and values of your audience can transform your cause into a widespread movement.
And together, we’ll explore the fascinating interplay between culture and consumer behavior, and how our identities shape the brands we support and the causes we champion.
With his guidance, you’ll identify your personal and organizational beliefs, find your "believers," and build a network of brand evangelists who resonate with your vision.
Every time I hear Marcus speak, I am BLOWN away. I hope you leave this episode even more empowered to create meaningful change and amplify your organization's impact!
P.S. Applications are now open for the next round of my Monthly Giving Mastermind. Visit positiveequation.com/mastermind to apply.
P.P.S. Are you a nonprofit leader running an established monthly giving program with 10,000 or more recurring donors? DM me @positivequation to learn more about my Monthly Giving Leaders Mastermind (with an in-person retreat!)

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How can you leverage Giving Tuesday to turn donors into recurring ambassadors? But how do you make that ask? Don’t miss my on-demand webinar replay with DonorBox.
Take advantage of DonorPerfect’s FREE End of Year Playbook to create the best multi-channel engagements.
Bloomerang is the complete donor volunteer and fundraising management solution. Deliver a better giving experience so you can raise more funds.
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1. Cultural Beliefs and Market Evangelism (00:00:00)

2. Power of Culture in Marketing (00:15:03)

3. Building Cultural Brand Evangelism (00:26:34)