Developing a Data Culture at Carter's with Selma Dogic

Mining Your Own Business Podcast

Joining us today is Selma Dogic, Senior Manager of Analytics at Carter’s.
Selma discusses strategies for the implementation and adoption of data solutions in a large multi-brand business.
Selma and Evan also talk about how data teams coordinate with the business side of Carter’s to deliver solutions.
Finally, Selma discusses future directions for data analytics at Carter’s, which includes the importance of building a healthy data culture and data literacy at organizations.
Tune in to hear more of this informative and thoughtful episode!
Key Takeaways:
🍼How teams are structured and projects are prioritized for optimal results
🍼How data science effectively operates in the retail space to provide crucial business insights
🍼Who Carter’s markets to and how they build customer trust
🍼The importance of a healthy data culture and data literacy for all
Quotes:
💬“Not only are we doing the data engineering and feature engineering to help train better models... but we're also learning ourselves.” - Selma Dogic
💬“When you identify a champion, somebody who gets it just as much as you do, but they're on the other side of it, that can transcend your analytic strategy and really drive adoption.” - Selma Dogic
💬“I'm really interested in building out well-structured and well-maintained data domains for the organization and having the business users equipped to leverage those data domains to make their business decisions.” - Selma Dogic
Featured in this episode:
Evan Wimpey
Director of Analytics Strategy at Elder Research
Company website: www.elderresearch.com
LinkedIn: https://www.linkedin.com/in/evan-wimp...
Selma Dogic
Senior Manager of Analytics at Carter’s
LinkedIn: https://www.linkedin.com/in/selmadogic
Chapters:
01:12 Selma’s background and how she got started at Carter’s
03:33 What is Carter’s?
04:45 Selma’s role at Carter’s
06:43 Business team structure and strategic decision-making
11:37 How are data results delivered to businesses?
14:59 How to implement data strategies – identifying champions
19:18 Carter’s data sources
22:47 How Carter’s gets creative with marketing
24:40 Promoting data literacy and data culture
For more info and podcast transcript:
bit.ly/myob12c

Find more show notes, transcripts, & more episodes at:
https://www.elderresearch.com/resource/podcasts/