Scaling a Technical Ecommerce Brand Through Automation and a Lean Team With John Ibbetson

Minds of Ecommerce

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محتوای ارائه شده توسط Raphael Paulin-Daigle. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Raphael Paulin-Daigle یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal

Good Moms Bad Choices

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5 Ways To Rethink Dating 1:36:55

19 weeks پیش1:36:55

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1:36:55

What’s up, Tribe, and welcome back to Good Moms Bad Choices! January was amazing, but its time to turn the page on the calendar and embrace beautiful new energy as we enter ‘The Journey of Love February.’ This month is all about the heart - join Erica and Milah to catch up and discuss what’s new in the world of motherhood, marriage, and amor! In this week’s episode, the ladies offer witty and sharp perspectives about personal growth in love, supporting your kids through their friend drama, and how to honor your true needs in a partnership. Mama Bear to the Rescue! The Good Moms discuss protective parenting and helping your kids fight their battles (8:00) Bad Choice of the Week: Help! My kids saw me in my lingerie! (20:00) My Happily Ever After: Erica and Milah discuss the prospect of marriage, dreams of becoming a housewife, and the top 5 ways to be confident in love (32:00) Yoni Mapping: Releasing Trauma and Increasing Pleasure (57:00) Its OK to fuck up, but also, what do you (really) bring to the table: The Good Moms have an honest discussion about finding accountability and growth before love (1:03:00) Watch This episode & more on YouTube! Catch up with us over at Patreon and get all our Full visual episodes, bonus content & early episode releases. Join our private Facebook group! Let us help you! Submit your advice questions, anonymous secrets or vent about motherhood anonymously! Submit your questions Connect With Us: @GoodMoms_BadChoices @TheGoodVibeRetreat @Good.GoodMedia @WatchErica @Milah_Mapp Official GMBC Music: So good feat Renee, Trip and http://www.anthemmusicenterprises.com Join us this summer in paradise at the Good Vibe Rest+Vibe Retreat in Costa Rica July 31- August 5 August 8 - August 13 See omnystudio.com/listener for privacy information.…

25 روز پیش 18:57

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In this episode…

Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer experience or team agility?

John Ibbetson, an ecommerce automation expert, shares how he tackled these issues by prioritizing intelligent automation from the beginning. John automated order entry through ERP integrations, which allowed his team to stay small and focus on strategic growth initiatives. He emphasizes using customer feedback to guide automation decisions, especially in areas like returns and content support. John also discusses how building a rich library of educational content not only reduces support tickets but also strengthens brand trust. He warns, however, that automation must be balanced with accuracy and authenticity — particularly when content is technical and customer-facing.

In this episode of Minds of Ecommerce, Raphael Paulin-Daigle interviews John Ibbetson, CEO of trueCABLE, about leveraging automation for strategic growth. John explains why automation is a business multiplier, reflects on failed automation experiments, and shares insights on building educational content, optimizing the customer journey, and staying lean.

56 قسمت

#Business #Raphael Paulin-Daigle #Shopify #Conversionoptimization #Mindsofecommerce #Podcasting Education #ECommerce

Scaling a Technical Ecommerce Brand Through Automation and a Lean Team With John Ibbetson

Minds of Ecommerce

published 25 روز پیش

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In this episode…

56 قسمت

#Business #Raphael Paulin-Daigle #Shopify #Conversionoptimization #Mindsofecommerce #Podcasting Education #ECommerce

همه قسمت ها

1
How John’s Crazy Socks Built a Mission-Driven Brand That’s Spreading Happiness Globally 22:02

۴ روز پیش22:02

22:02

Mark X. Cronin is the Co-founder of John’s Crazy Socks, a social enterprise he launched in 2016 with his son, John, who has Down syndrome, to spread happiness and champion inclusive employment. With a background in public service and healthcare innovation, Mark previously served as Director of Medicaid Health Services in New York City and held executive roles in healthcare management firms. He advocates for people with differing abilities, frequently speaking at organizations like the United Nations and the US Congress. Under Mark and John’s leadership, John’s Crazy Socks has fulfilled over two million orders, employs a diverse workforce, and has donated over $800,000 to charities supporting disability inclusion. John Cronin is the Co-founder and Chief Happiness Officer of John’s Crazy Socks, a social enterprise that spreads joy through colorful socks. Born in 1996 and diagnosed with Down syndrome, John has become a prominent advocate for people with differing abilities, delivering TEDx talks and speaking at the United Nations and US Congress. He made history in 2019 as the first person with Down syndrome to win the Ernst & Young Entrepreneur of the Year Award. In this episode… Many ecommerce brands struggle to differentiate themselves in a crowded market where products alone rarely inspire customer loyalty. While some attempt to use charitable initiatives or mission statements, these often come off as superficial or gimmicky. How can a brand authentically integrate purpose into its business model in a way that drives growth and builds genuine connections? Social entrepreneur Mark X. Cronin and his co-founder son, John Cronin, share how building a mission-driven company rooted in inclusion and authenticity can create deep customer loyalty and sustainable impact. Mark, an advocate for people with differing abilities, and John, a passionate co-founder with Down syndrome, explain how their values inform every aspect of the business — from customer service to charitable giving. They advise business owners to start by uncovering their “why,” embed values into daily operations, and involve their team and customers in the mission. Mark also emphasizes the importance of making personal touches and staying true to your identity, even when facing criticism. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews Mark X. Cronin and John Cronin, Co-founders of John’s Crazy Socks, about building a purpose-first ecommerce brand. Mark and John delve into how personal touches drive customer loyalty, how purpose attracts like-minded employees, and why consistency is key to authentic branding. They also provide insights into social enterprise structures, inclusive hiring, and evolving company values.…

1
Inside Serenity Kids’ Affiliate Podcast Strategy: Driving Evergreen Sales With Joe Carr 24:06

11 روز پیش24:06

24:06

Joe Carr is the Co-founder and President of Serenity Kids, an Austin-based baby food company dedicated to providing nutrient-dense, ethically sourced products for children. Alongside his wife and co-founder, Serenity Carr, Joe launched Serenity Kids in 2018 to revolutionize children's nutrition and empower future generations. With a background in youth services, nonprofit leadership, and life coaching, Joe brings a passion for child development and social impact to his role. He is also an autism advocate serving on the Advisory Board for the Autism Hope Alliance and is active in men's personal development through the ManKind Project. In this episode… Many DTC brands struggle to stand out in crowded markets while keeping customer acquisition costs under control. Traditional paid ads are expensive and short-lived, while organic strategies often take too long to show results. How can founders create authentic connections with customers and drive scalable growth without burning through the budget? Joe Carr, a founder with deep expertise in e-commerce and early childhood nutrition, shares how leveraging guest podcast appearances can create evergreen traffic and boost conversions. Joe explains how being a subject matter expert, identifying niche white space in podcast content, and offering compelling affiliate incentives helped lower CAC and build lasting credibility. He also highlights the importance of understanding the customer journey and offers tips for crafting messaging that educates and connects, not just sells. In this episode of Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Joe Carr, Co-founder and President of Serenity Kids, about how guest podcasting fuels long-term DTC growth. Joe discusses why unpaid promotions outperform traditional ads, how his team crafts affiliate offers, and how authenticity builds trust with parents. He also shares insights on launching his podcast, identifying topic white space, and positioning non-founder voices as brand advocates.…

1
Why Organic Social Still Works (And How Brevitē Uses It To Drive Sales) With Dylan Kim 21:49

18 روز پیش21:49

21:49

Dylan Kim is the Co-founder and Head of Marketing at Brevitē, a DTC backpack brand for creators, photographers, and commuters. Founded in 2014 by Dylan and his brothers, Brevitē creates premium everyday bags that fit both camera gear and daily essentials. Under Dylan's marketing leadership, the brand has cultivated a substantial social media following, notably achieving over 2.5 million followers across platforms like TikTok, YouTube, and Instagram. Dylan has also been recognized on Forbes' 30 Under 30 list in the retail and ecommerce category. In this episode… Despite the promise of social media virality, sustaining growth through unpaid content remains elusive for many ecommerce brands. Brevitē, a DTC backpack brand, has cracked the code, amassing a staggering 2.5 million followers across various platforms. What unique strategies did they employ to harness the power of organic social media and navigate challenges like rising acquisition costs? The Co-founder of Brevitē, Dylan Kim, a seasoned marketing strategist with a proven track record in scaling consumer brands, outlines how his team leveraged short-form video to scale a DTC brand’s social audience to over 2.5 million. Dylan emphasizes starting with a brand-led strategy rather than delegating social media to entry-level staff, ensuring content reflects the company’s core message. He recommends consistent experimentation with a learning mindset, using tools like GA4 and post-purchase surveys to evaluate performance. Balancing content variety with purposeful iteration — rather than chasing trends or volume for its own sake — can help you engage your target audience. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Dylan Kim, Co-founder and Head of Marketing for Brevitē, about building a massive organic social presence. Dylan discusses using TikTok to spark viral growth, creating data-backed video strategies, and integrating brand storytelling into short-form content. He also explores attribution tools, platform-specific insights, and the importance of learning from every post.…

1
Scaling a Technical Ecommerce Brand Through Automation and a Lean Team With John Ibbetson 18:57

25 روز پیش18:57

18:57

John Ibbetson is the CEO of trueCABLE, a company specializing in low-voltage and fiber optic products. Under his leadership, trueCABLE has developed a comprehensive end-to-end solution, emphasizing reliability and customer support. With a background in business development, John previously held sales and account management roles at Distributor Wire & Cable, Bortek Industries, Inc., and Omni Cable. In this episode… Managing growth while keeping operations lean is one of the toughest challenges for scaling ecommerce companies. As teams expand, so do inefficiencies, repetitive tasks, and customer support burdens. How can brands streamline their operations without compromising customer experience or team agility? John Ibbetson, an ecommerce automation expert, shares how he tackled these issues by prioritizing intelligent automation from the beginning. John automated order entry through ERP integrations, which allowed his team to stay small and focus on strategic growth initiatives. He emphasizes using customer feedback to guide automation decisions, especially in areas like returns and content support. John also discusses how building a rich library of educational content not only reduces support tickets but also strengthens brand trust. He warns, however, that automation must be balanced with accuracy and authenticity — particularly when content is technical and customer-facing. In this episode of Minds of Ecommerce , Raphael Paulin-Daigle interviews John Ibbetson, CEO of trueCABLE, about leveraging automation for strategic growth. John explains why automation is a business multiplier, reflects on failed automation experiments, and shares insights on building educational content, optimizing the customer journey, and staying lean.…

1
From Awareness to Consideration: How Onewheel Boosted Conversions by 65% With Eric del Valle 21:37

۵ weeks پیش21:37

21:37

Eric del Valle is the Director of Ecommerce at Onewheel, a self-balancing electric skateboard brand developed by Future Motion. With a background that includes experience at Google and various DTC startups, Eric leverages behavioral psychology to enhance customer acquisition and user experience strategies. Under his leadership, Onewheel has grown significantly by transitioning marketing efforts from mere awareness to deeper customer consideration. In this episode… Many brands struggle when their once-thriving marketing tactics hit a wall, leaving them wondering how to sustain growth in a shifting market. How do you take customers beyond simple awareness and move them into true consideration — especially when your product comes with a high price tag and a niche appeal? The challenge lies in breaking through audience assumptions and reshaping brand perceptions to tap into a wider, more willing customer base. Eric del Valle, an expert in ecommerce and behavioral psychology, shares how his team overcame these hurdles by focusing on authentic user stories and deep customer research. Eric highlights how Onewheel identified an unexpected core demographic, leveraged emotional testimonials, and restructured marketing to focus on relatability over features. By employing strategies like reducing product price points, simplifying purchase bundles, and removing unnecessary micro-decisions in the funnel, niche brands can make it easier for hesitant buyers to commit. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Eric del Valle, Director of Ecommerce at Onewheel, about transforming marketing strategies for lasting growth. Eric discusses customer-driven marketing, price point adjustments, and optimizing the buyer journey. He also delves into overcoming audience misconceptions, leveraging authentic stories, and removing decision fatigue to boost conversions.…

1
How Bison Coolers Drives Explosive Ecommerce Growth With Limited Edition Products With Mike Lewis 21:21

۶ weeks پیش21:21

21:21

Mike Lewis is the Vice President of Bison Coolers, a family-owned outdoor gear company based in Fort Worth, Texas. Since joining the company in 2022, he has spearheaded initiatives emphasizing American craftsmanship and innovation, including launching the Bison Trax Wheel System for enhanced cooler mobility. With a background in ecommerce and DTC strategies, Mike has been instrumental in driving the brand's growth and expanding its market presence. His leadership continues to shape Bison Coolers' commitment to quality and customer satisfaction. In this episode… In the crowded and competitive world of ecommerce, how can brands stand out, keep customers engaged, and acquire new buyers without burning through massive ad budgets? Many businesses struggle to balance product innovation with operational risks, often hesitating to launch new products for fear they won’t sell. Learn the strategy that enabled a brand to test, adapt, and scale without jeopardizing core operations. Mike Lewis, an expert in ecommerce growth and DTC strategy, shares how his team uses limited edition product drops and seasonal releases to drive customer acquisition and retention. Mike explains the importance of testing small product batches, using data and customer reactions to identify winners, and continuously iterating based on performance. He emphasizes the need to “fail fast,” leverage emotional buying triggers, align cross-functional teams, and stay nimble with ad budgets to maximize return and lifetime value. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Mike Lewis, Vice President of Bison Coolers, about using limited edition products to fuel growth. Mike shares insights on leveraging Facebook ads, managing inventory challenges, and educating leadership teams on marketing metrics. Tune in for insights on balancing corporate sales, navigating algorithm changes, and building long-term customer value.…

1
Recycling, Retail, and Rapid Pivots: The RAREFORM Growth Playbook With Alec Avedissian 18:48

۷ weeks پیش18:48

18:48

Alec Avedissian is the Co-founder and CEO of RAREFORM, an innovative brand that recycles vinyl billboards into one-of-a-kind bags, backpacks, and accessories. With over a decade of experience in entrepreneurship, Alec has led RAREFORM from its roots as a surf bag company to a thriving eight-figure ecommerce business, recycling 80% of billboard materials in the US. He is passionate about sustainability, creative product design, and building purpose-driven brands that adapt to market needs. In this episode… Pivoting too late can be fatal, and moving too fast can derail a growing brand. For ecommerce founders, knowing when and how to shift product lines or business models is a constant challenge — especially at scale. How can established brands embrace strategic pivots without alienating customers or sacrificing momentum? For Alec Avedissian, an expert in sustainable product development and vertical brand growth, tuning into market signals helped RAREFORM drive major strategic decisions. Alec explains that rather than forcing underperforming products to work, brands must lean into data, customer behavior, and gut instinct to identify scalable opportunities. He also reveals how building multiple business segments — including B2C, B2B, and recycling services — enabled the brand’s diversification and resilience. Product iterations, he emphasizes, should be informed by timeless design trends while remaining flexible to let go of what doesn’t work. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Alec Avedissian, Co-founder and CEO of RAREFORM, about the art of timely pivots in ecommerce. Alec discusses how diversifying revenue streams sustains growth, the importance of knowing when to abandon a product, and why timeless design outweighs trend-chasing. He also delves into gut instinct in leadership, business evolution over revolution, and the lessons he’d apply if starting over.…

1
How Team Alignment and Founder-Led Marketing Fueled FiftyFlowers’ Explosive Growth With Liza Roeser 19:31

۸ weeks پیش19:31

19:31

Liza Roeser is the Founder and CEO of FiftyFlowers, an innovative online floral retailer that delivers farm-fresh flowers directly to customers across the US. Her journey began in the early 1990s with the Peace Corps in Ecuador, where she developed a passion for the floral industry and later spent over a decade building relationships with sustainable farms worldwide. Under her leadership, FiftyFlowers has grown into a multimillion-dollar business with over a million orders delivered. A serial entrepreneur, Liza also founded Flower Fix, Farm Exports, Inc., and The Flower CEO, where she shares insights on entrepreneurship, ecommerce, and the floral industry. In this episode… Hiring the right people is hard — keeping them in the right roles as your company scales is even harder. When a business evolves from startup to eight and nine figures, the team that got you there might not be the team to take you further. How do you reassess your structure without disrupting momentum or compromising your culture? Liza Roeser, a leader in the floral ecommerce space, offers hard-won lessons on navigating team restructuring during rapid growth. Liza emphasizes the power of the “right people, right seats” philosophy from Jim Collins and how using tools like the Entrepreneurial Operating System (EOS) framework and the GWC analysis can help leaders make data-backed decisions about personnel. She also highlights the importance of onboarding rigor, cultural alignment, and frequent evaluations to catch misalignments early. Through constant, value-driven contact across all stages of the customer journey, brands can improve customer engagement, especially when the product experience is deeply emotional or tied to milestone events. In this episode of the Minds of Ecommerce , Raphael Paulin-Daigle interviews Liza Roeser, Founder and CEO of FiftyFlowers, about building high-performing teams while scaling. Liza shares how she uses EOS to evaluate team alignment, why founder-led marketing builds deeper trust, and how expectation management creates lifelong customer advocates.…

1
From Paid Media Struggles to 70% YoY Growth: Veiled’s Dashboard-Driven Strategy With Kareem Elgendy 20:11

۹ weeks پیش20:11

20:11

Kareem Elgendy is the Chief Executive Officer of Veiled, an eight-figure fashion brand for Muslim women. Under his leadership, Veiled has achieved impressive growth, with consistent revenue increases and a strong emphasis on analytics to optimize the company’s ecommerce strategy. Kareem previously served as a Senior Marketing Strategist at Baked Bouquet and held project management roles at Frank Seta & Associates. His multifaceted background, including roles as a sustainability expert, software engineer, and unit manager in banking, adds a unique perspective to his approach in the fashion industry. In this episode… Ecommerce founders often face mounting pressure to make quick decisions without clear data, leading to stalled growth and missed opportunities. From inconsistent revenues to underperforming SKUs, using analytics to guide merchandising and marketing plans can make a huge impact on profitability. What if you could cut through the noise and confidently steer your brand using data-driven insights tailored to your business? Kareem Elgendy, an expert in ecommerce analytics and merchandising, shares how a strategic focus on data dashboards and inventory insights has helped his brand grow consistently — surpassing 70% year-over-year growth. Kareem emphasizes the importance of understanding every metric inside and out, using internal scripts, Google Cloud tools, and custom dashboards to analyze traffic, stock velocity, and product demand. He outlines a practical merchandising framework that breaks down collections by category, style, color, and size, ensuring supply aligns with proven demand. Kareem’s approach emphasizes the importance of founders remaining curious and optimistic about what their numbers reveal. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Kareem Elgendy, CEO of Veiled, about leveraging analytics to drive fashion ecommerce growth. Kareem shares how data-informed merchandising decisions lead to more consistent revenue and dives into daily performance tracking, marketing efficiency, and forecasting demand using internal algorithms.…

1
Bootstrapped Growth: Inside Tumble’s DTC Journey With Justin Soleimani and Zach Dannett 17:04

10 weeks پیش17:04

17:04

Justin Soleimani is the Co-founder and Co-CEO of Tumble, a Los Angeles-based company specializing in machine-washable, spillproof rugs designed for modern living. Before establishing Tumble in 2021, he worked as a consultant at Bain & Company, advising clients across various industries. Justin holds an MBA from Columbia Business School and a BA in Economics from Emory University, where he met his Co-founder, Zach Dannett. Under their leadership, Tumble has grown significantly, scaling to high eight-figures in revenue within four years. Zach Dannett is the Co-founder and Co-CEO of Tumble. Before Tumble, he served as the General Merchandise Manager and Buyer & Merchandiser for Outdoor Furniture at Noble House Home Furnishings, LLC and as an Investment Management Associate at BBR Partners. Zach earned his BBA in Finance from Emory University's Goizueta Business School in 2011, where he met his Co-founder, Justin Soleimani. In this episode… Breaking into the ecommerce ecosystem with a physical product — especially a large one like rugs — comes with unique logistical and financial hurdles. From expensive shipping costs to supply chain inefficiencies, many startups fail to develop a sustainable model. How did a product-focused, bootstrapped brand scale successfully without sacrificing profitability? Justin Soleimani and Zach Dannett, experts in DTC product development and operations, tackled this challenge head-on by designing a modular, collapsible rug that’s easier and less expensive to ship. Justin and Zach spent over 15 months perfecting their design before launching, focusing on optimizing everything from the product’s dimensions to its warehousing footprint. They emphasize the value of focusing on profitability from day one by cutting out unnecessary SKUs, refining your supply chain, and tailoring offerings to fit consumer needs and carrier constraints. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews Justin Soleimani and Zach Dannett, Co-founders and Co-CEOs of Tumble, about building a nearly nine-figure DTC brand. They share how product-first thinking drove early success using the value of modular design, shipping optimization, and bootstrapping strategies. Tune in for insights on crowdfunding, curated product assortments, and manufacturing challenges.…

1
From Tackle to Tech: The Omnia Fishing Strategy With Matt Johnson 24:02

11 weeks پیش24:02

24:02

Matt Johnson is the Co-founder and CEO of Omnia Fishing, an innovative ecommerce platform that personalizes tackle shopping through map-based technology and community engagement. In 2010, he co-founded Contour Innovations, developing the lake mapping platform Insight Genesis, which was acquired by Lowrance in 2014. Matt also co-founded Able Seedhouse and Brewery in Northeast Minneapolis. An avid angler, he has fished globally, from lake trout in Lake Superior's Apostle Islands to yellowtail kingfish in New Zealand. In this episode… Choosing the right product online can feel overwhelming — especially when selection depends on real-time local conditions. Shoppers want confidence in their purchases, but traditional ecommerce sites rarely offer personalized guidance. How can brands use data and technology to craft intelligent shopping experiences that encourage customer loyalty and keep shoppers returning? Matt Johnson, a technology-focused entrepreneur with a passion for fishing and consumer behavior, offers a deep dive into how his team solved this exact challenge. Matt shares how leveraging spatial data, community-sourced fishing reports, and real-time environmental conditions can create a highly personalized customer journey. By prioritizing the user experience through features like AI-powered recommendations, location-specific data, and a content-to-commerce loop, Matt explains how other brands can think beyond the product to create meaningful, loyalty-driving experiences. In this episode of the Minds of Ecommerce podcast, Raphael Paulin Daigle interviews Matt Johnson, Co-founder and CEO of Omnia Fishing, about creating a tech-powered, customer-centric ecommerce platform. Matt discusses how to scale a data-first MVP, why a subscription model complements the shopping experience, and how mapping tools increase repeat purchase rates.…

1
How Bay Smokes Scaled to Eight Figures Without Traditional Advertising With William Goodall 23:37

12 weeks پیش23:37

23:37

William Goodall is the Founder of Bay Smokes, a national cannabis company specializing in high-quality smokable hemp products. Under his leadership, Bay Smokes has expanded its product line to include THC, CBD, Delta-8, and other plant-based medicines, gaining a significant following on social media platforms. William studied biomedical engineering at Arizona State University before leaving to pursue entrepreneurial ventures. His innovative approach to marketing and product development has positioned Bay Smokes as a prominent brand in the evolving cannabis industry. In this episode… How do you grow a brand when traditional marketing channels are off-limits? For companies in highly regulated industries, scaling without access to Meta Ads, Google, or standard influencer strategies can feel nearly impossible. What’s the secret to building momentum — and maintaining it — when your best growth tools keep getting shut down? William Goodall, an expert in social-first marketing strategies, uses his cannabis venture as a compelling case study for navigating and succeeding in a restrictive advertising environment. William began by creating viral, humorous video content and distributing it through meme pages during a time of lax social media moderation. When platforms cracked down and accounts were deleted, he pivoted — experimenting with new social trends, empowering team members to own acquisition channels, and forming profit-sharing partnerships with celebrities to access fresh audiences. William emphasizes the value of rapid testing, staying agile as rules shift, and the need for tight budget oversight when scaling rapidly. In this episode of the Minds of Ecommerce podcast, Raphael Paulin-Daigle interviews William Goodall, Founder of Bay Smokes, about growing a cannabis brand without relying on traditional advertising. William explores alternative acquisition strategies, building “closed-loop” systems, and learning from marketing missteps. Tune in for insights on managing influencer partnerships, leveraging social trends, aligning team structure with growth, and keeping business partners motivated.…

1
Scaling Unconventional Products Online: TerraSlate’s B2B Growth Blueprint With Kyle Ewing 22:14

13 weeks پیش22:14

22:14

Kyle Ewing is the Founder and CEO of TerraSlate Paper, a company specializing in high-quality waterproof and rip-proof paper products. After leaving the corporate world in 2014, he launched Guerrilla Tags ID Systems, which experienced rapid growth and was acquired in 2015. Building on his entrepreneurial success, Kyle established TerraSlate in 2015, growing it into a multimillion-dollar company serving clients in over 85 countries. A serial entrepreneur with ventures across multiple industries, he is also the Chairman of Windward Equity and Owner of Big Island Honey Co. In this episode… Many entrepreneurs struggle to scale unconventional products online, especially when traditional ecommerce strategies don’t apply. Without a clear target audience, a defined marketing approach, or a way to showcase the product’s unique value, reaching new customers can be unattainable. So how can businesses selling niche products break through the noise and achieve significant growth? Serial entrepreneur Kyle Ewing shares his journey from cold-calling in his living room to scaling a multimillion-dollar business. He emphasizes the importance of direct customer conversations, using cold outreach to refine messaging and validate demand before investing in paid ads. Kyle also highlights the necessity of visual storytelling, explaining why mock-ups and video demonstrations outperform traditional product photography for complex or unconventional products. Additionally, he shares how integrating tools like "Buy with Prime" can increase customer trust and conversions. In this episode of Minds of Ecommerce , Raphael Paulin Daigle interviews Kyle Ewing, Founder and CEO of TerraSlate Paper, about scaling niche products through ecommerce and B2B sales. Kyle discusses how early customer outreach shaped his growth strategy, why visual branding matters for non-traditional products, and the importance of hiring top talent early. He also shares insights on leveraging Amazon’s checkout system, balancing direct sales with online orders, and optimizing website conversions.…

۳ years پیش21:44

21:44

Stephen Pinto is Director of Product Management at Dr. Squatch, one of the fastest-growing brands in the DTC space. In this episode, Stephen shares how they've scaled Dr. Squatch beyond American borders, starting with Canada, and then Europe, while keeping operations lean and efficient.

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Minds of Ecommerce « » Scaling a Technical Ecommerce Brand Through Automation and a Lean Team With John Ibbetson

Scaling a Technical Ecommerce Brand Through Automation and a Lean Team With John Ibbetson

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