Me as a Customer

Michael Boezi: Consider the Source

Today's consumers are savvy. Before a purchase, they're going to research you, read reviews, and ask their friends about you. They're going to make determinations about you – even before the first "touch." Are you set up to influence the process? Let's take a look.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

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