Getting Your Customers Involved

Michael Boezi: Consider the Source

It's a missed opportunity if you don't give your customers a seat at the table early on. First, if the customer has no effect on product development, you'll probably get the product wrong. Also, the right customers have the potential to be your best sales reps, if you handle it right.

For more on the topic, please see The Customer Journey: Five Common Waypoints: https://controlmousemedia.com/customer-journey

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