215: Scaling While Staying Candid and Kind with Kendall Cherry

Messy in the Middle

Most of us probably had the same dream - leaving our 9-5 jobs and starting a business on our own. So, we did! And it was amazing! And then it was not so amazing. And then we started to question ourselves on whether or not we made the right choice. And then things started to get better. And so on and so forth. This is probably the blueprint of an average entrepreneurial journey and my guest today is no exception. Kendall Cherry is the Founder & Creative Director at The Candid Collective, the authentic content and copywriting studio, helping rebellious types connect with their people and make more sales with authentic content. And today, you're in for a treat because Kendall and I touch on so many topics that are challenging for entrepreneurs - from navigating the pandemic and managing a team to the emotional burden of entrepreneurship and the lack of diversity in online businesses. So, make sure you tune in! In today's episode, we cover:

• Kendall's professional background and her business at the moment
• Her rookie mistake and lessons that came from it
• How transitioning into copywriting allowed Kendall to find her zone of genius
• Managing a team as a creative entrepreneur
• Kendall's apprenticeship program and her philosophy on hiring new team members
• The emotional burden of being an entrepreneur
• Lack of diversity in online businesses
• The secret to successfully leveraging email marketing today

Thank you so much for joining me! Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/ Check out my website https://www.haleyejohnson.com/ Check out how we can work together https://thepropegy.com/work-with-us-2/ Ready to start using LinkedIn but feeling overwhelmed? I'm giving my podcast listeners their first month of Thought Leaders Collective for FREE! Thought Leaders Collective (TLC) is the next big thing when it comes to LinkedIn thought leadership, content creation, and community among online service providers. Members enjoy weekly thought leadership prompts, co-working sessions, quarterly strategizing workshops and more! It's just $27/month but you can get started TODAY for FREE. Just go to http://thepropegy.com/tlc click "JOIN NOW" and enter code "messy" at checkout. I cannot wait to see you inside and on LinkedIn! Resources mentioned in this episode:

• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan and Dr. Benjamin Hardy https://www.amazon.com/Who-Not-How-Accelerating-Teamwork/dp/B08KYKR23H/
• Sign up for Kendall's Wallflower Fridays newsletter https://candidcollective.co/wallflower-fridays
• For more info, visit Candid Collective website https://candidcollective.co/
• WTF to send to your tiny ass email list https://candidcollective.co/one-year-of-email-ideas
• Connect with Kendall on Instagram https://www.instagram.com/candidcollectiveco/

Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below. Krissy https://krissymeriwether.com Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ