214: Building an Aligned Business® with Kelsey Kerslake

Messy in the Middle

As solopreneurs we’re used to wearing many hats and doing many things by ourselves, but if you want to grow and scale your business there comes a point where you have to start outsourcing tasks and subsequently, building a team. And this comes with its own set of struggles. My guest today is here to talk all about the messy middle of scaling and growing your business as a solopreneur! Kelsey Kerslake is Founder and Creative Director of Pinegate Road. She is also a mentor for online business owners. Her passion is supporting online service providers, coaches, and educators to help them lead businesses and live lives that are fulfilling and profitable. Over the last decade, she has helped hundreds of online business owners build their brands and online presences, while successfully running a sustainable 6-figure virtual design agency. Now, she’s gotten to a point where work-free days with her family are her new norm! In today’s episode, we cover:

• How and why Kelsey started her agency
• Challenges of scaling your business and how to overcome them
• Setting boundaries as a business owner
• Coaching side of Kelsey’s business and why she decided to pause her agency work
• The messy middle of transitioning and pivoting a business
• Future plans for Kelsey’s business(es)

Thank you so much for joining me! Let's connect! Send me a DM on Instagram! https://www.instagram.com/haleyejohnson/ Check out my website https://www.haleyejohnson.com/ Check out how we can work together https://thepropegy.com/work-with-us-2/ Ready to start using LinkedIn but feeling overwhelmed? I'm giving my podcast listeners their first month of Thought Leaders Collective for FREE! Thought Leaders Collective (TLC) is the next big thing when it comes to LinkedIn thought leadership, content creation, and community among online service providers. Members enjoy weekly thought leadership prompts, co-working sessions, quarterly strategizing workshops and more! It's just $27/month but you can get started TODAY for FREE. Just go to http://thepropegy.com/tlc click "JOIN NOW" and enter code "messy" at checkout. I cannot wait to see you inside and on LinkedIn! Resources mentioned in this episode:

• Connect with Kelsey on Instagram https://www.instagram.com/kelseykerslake/
• Connect with Kelsey on Facebook https://www.facebook.com/groups/thealignedbusiness
• Connect with Kelsey on Pinterest https://www.pinterest.com/pinegateroad/
• Aligned Business Academy on Instagram https://www.instagram.com/thealignedbiz/
• For more info, visit Pinegate Road website https://pinegateroad.com/

Shout out to my dog for not barking, my editor Krissy for doing her thing, and my friend Devin for letting me use his music. Their links (minus my dog's) are below. Krissy https://krissymeriwether.com Devin https://open.spotify.com/artist/4unfvnlHngJg79KK262US3?si=3N2wVmrVRYy807iWB-30OQ