Embracing the Absurd: Ultra-Endurance, Creative Marketing, and Running with Andy Pearson from Liquid Death

Maybe Running Will Help?

In this episode of Maybe Running Will Help, Nicky sits down with Andy, an ultrarunner and VP of Creative at Liquid Death, to explore the world of ultra-endurance, off-the-wall marketing, and the art of embracing the absurd. Recorded just two months ago, Andy shares hilarious and inspiring stories from his back-to-back 100-milers, reveals what it's like to market water with a rock-and-roll edge, and dives into why he believes taking ourselves a little less seriously can lead to our best adventures. Tune in for a dose of humor, grit, and insight into pushing limits—whether on the trail or in life.

Plus, don’t miss a special message from our sponsor, Charm City Run, offering 10% off with code NICKY10!