47 | Marketing Through The Seasons | Your 12 Month Replay | Summer Edition

Marketing Your Purpose: A podcast for purpose-driven entrepreneurs, marketers and work from home boss babes!

Here's the reality…

If you're based in the U.S., you're heading into the summer. And, if you have kids, you know what that means.🍦

Although summer can be labeled as a season of disruption as normal routines get a little “out of whack”, it's also one of rest.

YES, I HAVE GREAT NEWS! 🥳

Due to consumer spending trends, many brands take a short hiatus from marketing externally during the summer. Well, unless you sell swimsuits or are in the suntan lotion industry. 🕶️

Instead of spinning out new products or making big announcements, it's time to slow your roll and work behind-the-scenes for the following seasons! 🐌

If you're wondering what that means, I'm giving you a little synopsis on how to plan your marketing for Spring, Summer, Winter and Fall on the podcast.

Ongoing marketing and PR is non-stop hard-work and it’s important we carve out rhythms in our marketing, so we have time ourselves to rest. 😮‍💨

I'll be walking you through what to expect and how to plan each of your months marketing… from January to December!

As you listen to this episode, acknowledge the months that sounded good for you to find some extra time for yourself and family. 💖

Here is your 12-month marketing replay!

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LINKS:

• Snag your free One Page Marketing Plan HERE
• Listen to Episode 4: How to Build a One-Page Marketing Plan in 7 Easy Steps
• Learn more about annual planning with Austin in Episode 23
• Systemize your marketing with Austin and Chelsi Jo in Episode 41
• Book a free 15-minute discovery call with Austin: https://bit.ly/chat-with-austin
• Join the Marketing Your Purpose FB community: facebook.com/groups/marketingyourpurpose
• Join our email list: plumandparcel.com
• Follow us on Instagram: @plumandparcel
• Connect with Austin on LinkedIn: austinkapur