How to Increase Conversion on Your Sales Calls – In Just 7 Minutes with Nicole Cramer

Marketing The Invisible

Learn how you can stop being an advice monster and start being curious in your sales conversations Understand why selling is about building relationships and not just about the transactions Find out what questions you should be asking to turn conversations into sales Resources/Links: Want to find out how to convert your discovery call into a guaranteed sale? Click here: healthystepswithnicole.com/questions Summary Do you want to learn how to stop the sales struggle and start converting your conversations into promising leads? Sales aren’t actually all about transactions, it’s also about building relationships. It is crucial to understand the importance and the influence of curiosity and confidence in increasing your sales. Nicole Cramer is a sales coach, speaker, and corporate sales trainer. She empowers women entrepreneurs and sales professionals with impactful conversations for more sales, clients, and global influence. She is also a former 7-year corporate sales superstar. Make sure you’re all ears as Nicole talks about how to actually increase conversion on your discovery calls by shifting focus from building transactions to building relationships. She also gives the secret of how you can make selling fun by asking the right questions. Check out these episode highlights: 01:39 - Nicole’s ideal client: My ideal client is a sales professional or entrepreneur who wants to make more sales and understand how to have the conversations that are going to get them there. I think my belief is sales is very relational, and it's not transactional. 02:13 - The problem she helps solve: That's where the feeling of "salesyness" comes from. And salesyness isn't even a real word, but a lot of people use that as the way they describe how they feel when they're selling. 03:09 - The symptoms of the problem: Some of the symptoms, again, are they're feeling salesy, and they're losing sales. And they have a lack of confidence because of the circumstances when really what they sell. 04:26 - Clients’ common mistakes before consulting Nicole: I would say they try to push the features and the benefits, rather than actually focusing on the potential client's pain points and needs. And that comes down to asking good questions and listening vs "Here's what it really is". 06:15 - Nicole’s Valuable Free Action (VFA): I would say the number one thing is to stay curious. Be curious in every conversation because it touches on what you just said, Tom. People coming as advice monsters. 07:24 - Nicole’s Valuable Free Resource (VFR): Want to find out how to convert your discovery call into a guaranteed sale? Click here: healthystepswithnicole.com/questions 07:51 - Q: What inspired me to leave a full-time job and go in doing coaching and speaking full-time? A: A very bold one! You know, I was inspired to help others. Tweetable Takeaways from this Episode: “Sales are very relational, and it's not transactional.” -Nicole CramerClick To Tweet Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland 00:10 Greetings, everyone, and a warm welcome to another edition of Marketing the Invisible. I'm Tom Poland beaming out to you from Sunshine Coast here in Australia, joined today by Nicole C. Cramer, locally known as Nick. Nick, good day from Down Under. Where are you hanging out? Nicole Cramer 00:24 I am currently in Nashville, Tennessee! Tom Poland 00:27 Pretty warm? Nicole Cramer 00:28 It is! It's very warm, very humid. Tom Poland 00:30 I heard there was a heat wave going through there every summer this year. Folks, Nicole is a sales coach. She's a speaker. She's a corporate sales trainer. So she works with teams of salespeople as well as individuals.