Cancel Culture & Implications for the Marketer

Marketing Insights

What is cancel culture anyway? (Other terms for this include outrage culture, call-out culture, consumer boycott, and more)

• What are the implications for marketers with respect to cancel culture?
• What is a marketer to do in order to avoid this type of consumer emotive outrage?

Tune in as researchers, authors, and educators Greg Marshall and Mark Johnston discuss this timely and relevant topic.
Interested in learning more about timely topics the way they are practiced in today's successful organizations? Check out their regularly updated blog at https://marshall-johnstonmm.com/.