#221: Should You Partner With Another Toy or Game Inventor?

Making It in The Toy Industry with The Toy Coach

Are you thinking about teaming up with a partner for your toy or game invention? But what if it isn’t the right move for you? Tune into this episode of "Making it in the Toy Industry," where Azhelle Wade chats with April Mitchell about the ins and outs of partnering up in the world of invention. April is a licensed inventor and the co-creator of the Tabletop Game Design Masterclass. In this episode, she shares key considerations you should keep in mind when choosing a partner for your next big idea.
April Mitchell, an experienced inventor and designer, brings her unique perspective to the mic in this episode. With no formal education in design or toys, April has successfully navigated the tricky waters of the toy and housewares industries to license her innovations—and in this 2 part episode, she’s sharing how!
April’s four kids double as her creative team, playtesting and contributing to her toy studio, 4A’s Creations. She delves into the benefits of bouncing ideas off a collaborator, leveraging different strengths, and avoiding creative burnout. Curious about what other nuggets of wisdom are in store? Hit play on this episode to find out, and subscribe so you don’t miss part 2!
In part two, April Mitchell returns to discuss achieving goals and nurturing self-worth so you can be ready to receive the success that is meant for you. Listen now.
Episode Cliff Notes:

• Discover April Mitchell's inspiring journey from having no formal design education to signing successful licensing agreements in the toy industry.
• Learn about the unique product that marked April's entry into the housewares market—a clever invention called "Right Height."
• Find out how April’s four children play a crucial role in testing and developing her toy and game ideas.
• Explore the value of partnerships in game design and the benefits of brainstorming with collaborators in the industry.
• Hear about the challenges of fitting game components into limited shelf space and managing packaging constraints.
• Learn how using kids in content creation for products and social media can provide authentic and engaging promotional material.
• Don't miss the pivotal advice on effective communication and following up with companies to ensure your ideas get noticed.

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