#285: TCA Accelerator Coaching Call with Michael Harring

Making It in The Toy Industry | Start A Toy Business

Should you launch your toy on Kickstarter? That’s the question that we’re going to explore today.

TCA alumni Michael Harring, launched Wayward Ghouls and his line of Squeaks toys on Kickstarter as what he says is “just a test.” With the goal of $49,000, Michael’s almost at 50% with a $19,000 pledge but he shared in our interview that for some reason, pledges have stalled.

In this week’s episode, you’ll hear a real coaching call between Michael and myself, where we dig into what’s actually working, what might be holding things back, and how to make progress when your audience is small and your campaign starts to stall. I’ll share why embracing “done is better than perfect” can move your launch forward, how even a tiny list can lead to big results, and how to tweak your offer without losing your creative vision. Plus, you’ll get tips for building long-term IP loyalty, even on a budget.

If you're planning to launch your toy on Kickstarter or wondering if you should, this is the episode you’ll want to hear before you hit publish.

Learn more at www.toycreatorsacademy.com

Listen for these Important Moments!

• [05:12] - Why testing your toy idea on Kickstarter is still worth it even with limited reach.
• [17:35] - How to assess your offer, pricing, and product mix when momentum slows down.
• [28:10] - Why perfection can hurt your progress and how to get feedback that leads to clarity.
• [41:20] - Simple strategies that turn tiny lists into powerful backer communities.
• [53:45] - How to think beyond the campaign and build lasting fan loyalty on any budget.

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