Irina Nazarova - Investing in Innovation: The Consultancy's Guide to Growth

Maintainable

In the latest episode of Maintainable, Robby Russell has a fascinating conversation with Irina Nazarova, the CEO of Evil Martians, a name that resonates with innovation and bold strides in the software development world. They dive deep into what it takes to maintain not just code, but also the delicate balance between rapid development and long-term sustainability in the ever-evolving startup landscape.

Irina shares her unique perspective on the common traits of well-maintained software, stressing the importance of adaptability and the role of technical debt at different stages of a company's growth. With a background rich in pushing the boundaries of what's possible in software consultancy, she offers a fresh take on commercializing open-source projects, nurturing innovation within the team, and the significance of building genuine relationships with clients.

Listeners will get a glimpse into the challenges and triumphs of running a software consultancy that dares to dream big. From the intricacies of investing in internal projects to the philosophy behind fostering a culture of innovation and respect, this episode is a goldmine of insights for anyone curious about the intersection of consultancy work and product development.

Don't miss out on this engaging discussion that reveals the byproducts of passion, dedication, and a relentless pursuit of excellence in the software industry. Check out the episode and let us know your thoughts!

Book Recommendations:

• The Challenger Sale

Helpful Links:

• Evil Martians
• Irina on LinkedIn
• Irina on Twitter
• AnyCable
• Layered Design for Ruby on Rails Applications by Vladimir Dementyev

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