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How Caspio Powers a Self-Service Media Buying Platform
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محتوای ارائه شده توسط Paul Quirk, VP of Customer Success at Caspio, Paul Quirk, and VP of Customer Success at Caspio. تمام محتوای پادکست شامل قسمت‌ها، گرافیک‌ها و توضیحات پادکست مستقیماً توسط Paul Quirk, VP of Customer Success at Caspio, Paul Quirk, and VP of Customer Success at Caspio یا شریک پلتفرم پادکست آن‌ها آپلود و ارائه می‌شوند. اگر فکر می‌کنید شخصی بدون اجازه شما از اثر دارای حق نسخه‌برداری شما استفاده می‌کند، می‌توانید روندی که در اینجا شرح داده شده است را دنبال کنید.https://fa.player.fm/legal
In this episode of “Low Code, High Impact,” we sit down with Richard Gold, President and CEO of National Media Spots (NMS), a full-service media company that’s been in business since 2004 and a loyal Caspio customer for over 20 years. Known for their innovative NMS Rate Card program, National Media Spots gives clients real-time access to wholesale rates across TV, streaming, radio and digital channels. Their self-serve media buying platform empowers clients to make informed decisions without the usual delays that come with traditional buying methods.
Richard shares how the company’s original goal of capturing leads through their website evolved into a robust, Caspio-powered application that now manages over 50,000 leads and supports operations across departments. We explore how their long-term partnership with Caspio has helped them build a scalable system that enables faster turnaround times, greater transparency and seamless collaboration between consultants, traffic teams and clients.
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