Episode 014: Unique Ways to Market Your Print on Demand Business

Lissa Talks Print on Demand

Unique Ways to Market Your Print on Demand Business
Welcome to my limited series on Print on Demand! In our fifteenth (and final!) episode I discuss:

• 10 Ways to Market Your POD Shop
• How More Advertising = More Recognition
• Marketing Within Your Genre

Wanna know this episode in one quote? I got you!
"When you’re new to business, ads can feel like a bad word. When you’re new to POD, niching down can feel like a bad word. One great thing about POD is that you don’t really need to niche down completely, especially if you’re selling on a platform. However, the more niched down you are, the easier it’s going to be to market.

Here’s what I mean! If you sell floral wall pennants with cute positive affirmations, you can easily start to brainstorm your dream customer. If you sell wall pennants and pillows and candles with no repeat designs or repeat themes, it will be harder to market what you’re creating. See this as an opportunity! The more you build your shop, the more opportunities you’re going to have, both in advertising and overall growth."

NEW EPISODES EVERY MONDAY: January 8th to March 11th, 2024 . After that? We're just playing it by ear.
*Marked explicit in case there are swears! I don't think there are any on this one, though!
Mockup Photos | Your Photographer Mom Podcast | Photography Website | Instagram
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Total Disclosure: A few of these are affiliate links.
Literally forever obsessed with Printify. I use Printify for all of my print on demand printing and I'll never stop singing their praises. They're incredible!
For design work, I'm totally in love with Canva and also love finding extra artwork + fonts on Creative Fabrica and Creative Market.
For photography, I shoot with a Canon R6 and most of my mockup photographs are taken with the 35L or 50L. I do all of my editing in Adobe Lightroom and have since 2011! It's my jam!
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